Public Relations & Social Marketing Insight
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Nine examples of small businesses using social media for branding

Nine examples of small businesses using social media for branding | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - April 23, 2013 1:09 AM
Investing time and money on social media is necessary for all types of businesses nowadays. Here are nine examples of small businesses using social media for branding. Social media is the new way for the word to spread: from product recommendations to advice on what to do, where to go, and what to do. From little conversations that mean nothing to meaningful revelations that could change lives, from stupid pictures to inspiring profiles – social media has it all. Customers have the final word now. News gets out faster. Other users and buyers are now the trusted sources. Social conversations are now the holy grail of business reputation management. Social media is social proof that materializes quickly. Small businesses are indeed tapping into the power of social media....
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Jeff Domansky's comment, April 23, 2013 2:46 PM
Nine superb lessons from small businesses who get "social."
Victoria Clark's curator insight, September 15, 2013 11:44 PM

This article provides information that proves that all the various types of brands and companies use social media and networking, such as Facebook and Twitter, to promote their cause or business. It also shows that the successful businesses and brands, particularly the smaller ones, use imagery that is both effective and enticing to the consumer as well as ensuring that they are consistently updating their social media sites to ensure they both obtain and retain their consumers attention. Updating regularly and using enticing and effective imagery has proven to be effective as the small businesses mentioned in this article are quite popular on social media sites like Facebook and Twitter; thus they have marketed their brand well within their consumers.
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Three Tips to Better Understand Social Business | Progressions

Three Tips to Better Understand Social Business | Progressions | Public Relations & Social Marketing Insight | Scoop.it
From progressions.prssa.org - April 19, 2013 1:31 AM
It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all do from a communications perspective to include marketing, public relations, customer support and so on. So what is a social business strategy? It helps evolve the thinking and preparedness of an organization by bridging internal and external social initiatives, which results in a more collaborative company and shared value for all stakeholders (customers, partners, employees). If you study the above graphic, a social business is very much focused on the internal dynamics of a company, from training and governance to knowledge sharing and culture. Social media policies and employee engagement also play a pivotal role in shaping a social business. A social business strategy can almost be considered an enabler, because if you have your internal process and structures sorted out, it is much easier to scale your social media initiatives externally. Whether it is launching a global Facebook page or empowering employees to engage in social media, having a solid social business plan will help minimize mistakes. As a marketing guy by trade, I will try to communicate the value of how a better social business strategy enables a better social brand....
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Jeff Domansky's comment, April 19, 2013 4:10 PM
Here's a great effort to distinguish between social media and social business. The chart is a little confusing at first but it makes sense when you read this excellent post.
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What if eBay Is Right and Paid Search Is Worthless? | ClickZ

What if eBay Is Right and Paid Search Is Worthless? | ClickZ | Public Relations & Social Marketing Insight | Scoop.it
From m.clickz.com - April 1, 2013 10:06 AM
Here's the thing. Search works, but only if, as a brand, you know what it's worth to you. Too often brands allow outside influences (competitors, corporate vanity of presence, top-line revenue) to shape their buying strategy. Just as damaging is taking what eBay has published as anything more than one unique company taking a curious public position around corporate buying choices. It's not dissimilar from GM's declaration of Facebook failing it. Brands need to understand what search is worth to them. Accepting this study as gospel is no more palatable than accepting the long-standing Google view that if it's delivering, you should just keep writing checks. There's a proper brand point of investment in search for any company, just like any other media channel....
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6 Steps to a More Social Business

6 Steps to a More Social Business | Public Relations & Social Marketing Insight | Scoop.it
From www.linkedin.com - March 28, 2013 11:35 AM

A few weeks ago, I had a chance to talk with Sam Decker, the CEO of Mass Relevance. His company helps brands involve and connect with their audiences by bringing social media directly into their marketing and advertising efforts. Prior to that he was the founding CMO of Bazaarvoice and spent seven years in senior leadership at Dell. He’s also written two books on marketing. So he’s well worth listening to.

 

As usual, Decker was full of ideas. Most of all, he talked about how companies can better integrate social media in pretty much every aspect of their businesses. I thought his ideas were interesting enough to share. So here are Decker’s six steps to a more social business...

Jeff Domansky's insight:

Very useful insight and suggestions for moving towards a social business.

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Social Media as Modern Sorcery | Harvard Business Review

Social Media as Modern Sorcery | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it
From blogs.hbr.org - February 16, 2013 10:51 AM

We used to turn to witch doctors when we felt angry and powerless; now we tweet. Those who feel wronged by corporations have increasingly taken to social media to get their revenge. For business, this represents a threat — and an opportunity — that obviously can't be ignored.

 

A 2012 Nielsen survey found that people value advice from online peers on both what to buy as well as what to avoid. Almost two in tree of those who review products online say they do so to protect others; an additional one in four use social media to punish corporations for their own bad experiences. This disciplining of brands through social media is a global phenomenon, but there are important regional differences and corporations would do well to localize their response....

Jeff Domansky's insight:

This is a must read for marketing, PR and advertising pros as well as businesses to recognize they must become "social."

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Leonie vander Westhuizen's curator insight, February 17, 2013 1:25 AM

It is important to know that as PRO you must broaden your horizon to social media such as Twitter and Blogs
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3 Social Marketing Strategies That Produce Results on Twitter

3 Social Marketing Strategies That Produce Results on Twitter | Public Relations & Social Marketing Insight | Scoop.it
From growmap.com - April 19, 2013 2:33 AM
You must understand that social media marketing does not see you as equal to everyone else. Whether you are a blogger who has just started out, or a professional, then you must realize that in order to produce results on these platforms, you’re going to need certain social marketing skills to obtain the traffic, and finally the sale. I will be doing a series of guest posts on this blog that will cover major social update strategies for different platforms. Today I want to focus on driving traffic from Twitter, posting tweets, and using your blog as a mixture of success in social media....
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malek's curator insight, April 19, 2013 11:13 AM

let's see about "produce results"
Hiredevelopers's comment, May 14, 2013 4:10 AM
is it possible for ecommerce store?
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10+10 Ways to Drive Instant Results With Inbound Marketing | HubSpot

10+10 Ways to Drive Instant Results With Inbound Marketing | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 1, 2013 6:19 PM

Excerpted from article on HubSpot:
"Marketing Pilgrim published a great blog post by Michael Lieberman called "10 Ways Inbound Marketing Drives Results This Month."

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month [http://bit.ly/10cQwj9 ]
To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.
- Make sure your website has the right messaging to help visitors pass the blink test.
- Add visual calls-to-action to your site.
- Add offers to your website that appeal to visitors and leads in all stages of the funnel.
- Start blogging, and strive for a frequency of three to four times a week.
- Share your blog content with social media followers.
- Share educational content with relevant LinkedIn Groups.
- Create dedicated, conversion-optimized landing pages.
- Nurture leads with campaigns that bring them further down the funnel.
- Share educational content on sites your target audience frequents.
- Track and test all of your activities so you can get a more accurate gauge of what's working.

10 More Ways Inbound Marketing Drives Results This Month (by Hubspot)
1) A/B Test Elements of Your Email Marketing Campaigns;
2) Implement a List Re-Engagement Campaign;
3) Identify a Long-Tail Keyword Phrase With High Search Volume;
4) Newsjack;
5) Invest in a Social Media Ad Campaign;
6) Build a Free Tool;
7) Respond to HARO;
8) Start Using Tracking Tokens;
9) Create a Blog Subscription Landing Page;
10) Create Social Media Visual Content."

Each way mentioned by Hubspot is analyzed with more information. Read full article here:

http://blog.hubspot.com/get-instant-results-with-inbound-marketing

In addition, check out also full article on Marketing Pilgrims: http://www.marketingpilgrim.com/2013/03/10-ways-inbound-marketing-drives-results-this-month.html

 


Via Giuseppe Mauriello
Jeff Domansky's insight:

Agree. This is an excellent post with valuable social marketing tips.

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When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To | Forbes

When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To | Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - April 1, 2013 2:12 AM
A recent survey from J.D. Power points to the risks associated with monitoring: 51% of consumers simply do not want companies to eavesdrop on their conversations and 43% believe that monitoring is an intrusion on their privacy.... Social, at its core, is about getting closer to the customer and monitoring enables it. It explores customers thinking, and how they are communicating across their networks and the marketplace. This is essential for developing a strong brand and a close relationship with those customers. Monitoring is not inherently bad, but companies need to remember why they do it. It is to get insight into consumer needs, not just to monitor what they say. Meeting consumer needs, above all, is what defines a social media strategy. J.D. Power recommends the following when in comes to implementing a social media monitoring strategy...
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4 Things You Need to be Doing on Social Media -- Now | Entrepreneur.com

4 Things You Need to be Doing on Social Media -- Now | Entrepreneur.com | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - March 28, 2013 10:56 AM

By now, if social media isn't a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn't enough.

 

To attract and keep customers -- and to build a strong brand online -- business owners need to be active on social media. They have to provide valuable information and engage with their followers. Here are four things businesses should be doing on social media in order to grow the brand online...

Jeff Domansky's insight:

Really practical tips on how to add social to your business.

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