Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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I want to be honest with you. By reading this post you’re now part of an experiment An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:
If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....
Jeff Domansky's insight:
Nice explanation of "lean" content marketing. 
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...Today a new entrant into that ecosystem is creating a lot of buzz with what may be the greatest launch strategy since Gmail. The Mailbox App has been featured in media for the past several weeks and its launch teaser video has already been viewed more than 2 million times in less than two months (see below). What makes their launch strategy so good? The product looks great, but like Gmail – it is the decisions they have made about HOW to launch the product that are helping fuel so much excitement.
Here are a few of their smart choices that you might be able to learn from...
Jeff Domansky's insight:
Rohit Bhargava looks at a well-designed marketing launch by Mailbox App. Good lessons.
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By now, if social media isn't a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn't enough.
To attract and keep customers -- and to build a strong brand online -- business owners need to be active on social media. They have to provide valuable information and engage with their followers. Here are four things businesses should be doing on social media in order to grow the brand online...
Jeff Domansky's insight:
Really practical tips on how to add social to your business.
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Modern marketing success requires more than great commercials. Outside of live televised events, advertising is easy to avoid. People can skip ads, and 46% of American homes are now equipped with DVRs. The on-demand life is only becoming more on-demand.
Dish Network's Hopper with Sling DVR lets you skip ads entirely, and technically won Best in Show at CES this year. Netflix just released David Fincher's new original series, "House of Cards," to much fanfare, and instead of following the traditional release model, made all thirteen episodes available at once: when, where, how you want it, and ad-free.
As Mary Meeker pointed out in her presentation on the state of the internet, digital is disrupting virtually every aspect of life — from photography to entertainment to education to transportation to shopping to publishing to the very concept of ownership. You name it. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. We need to invent new models and find new ways to connect with consumers around the content they love....
Jeff Domansky's insight:
This is a thoughtful post and a good read for marketing, advertising and PR pros.
Craig Slepsky's comment,
February 26, 2013 10:16 AM
New ideas in advertising is needed. America's media is ready for the 'next big thing'.
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Sometimes you come across really useful case studies. Here are four that you can use for inspiration in your own social marketing.