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Scoop.it!
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....
Jeff Domansky's insight:
When it comes to marketing trends, social rules according to a research study that looked at what marketers will be doing in the next year.. 
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Scoop.it!
We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of users? What’s your promotion strategy – inbound marketing or traditional PR? This extensive guide will walk you through what user acquisition is and how to execute a plan....
Jeff Domansky's insight:
Can't say enough about this exceptional resource from KISSmetrics.for developing social media strategies. If you're new to social marketing or need some inspiration this is a must-read. Did I mention it's essential reading? ;-)
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It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....
Is the socialization of life enforcing herd instinct ?
Digitial Marketing simply cannot be ignore any longer!