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Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free. 
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Whether it's the growth of mobile, the shifting user base of Twitter, or something else, those sharing buttons appear to be generating a shrinking share of tweets linking to news stories. ....So what does this all mean if you run a news site? If you really hate Tweet Buttons, it’s getting easier to justify getting rid of them. If you’re a designer, you might have an aesthetic complaint that those knobby little roundrects ruin your clean design or distract the eye from your content. If you’re a web developer, you probably don’t like the fact that Tweet Buttons (and Facebook Like buttons, and basically all sharing buttons) slow your page load and leave you reliant on another third-party service. And if you’re a privacy advocate, you probably don’t like that those buttons let Twitter learn about what sites you’re visiting
Jeff Domansky's insight:
Interesting trend to watchwatch for marketers, social media experts and designers.
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This is either useful or terrifying, depending on how the data affect you: Researchers at Facebook and Cornell University have figured out a formula that predicts whether a couple is likely to break up within the next 60 days. Jon Kleinberg, a computer scientist at Cornell, and Lars Backstrom, a senior engineer at Facebook, took a dataset of 1.3 million Facebook users who listed that they were in a relationship. They were actually looking for a formula that could predict which users were in relationships with each other. They found that the shape, or “dispersion”, of your friends network is the key. You might expect that a cluster of mutual friends indicates two people are in a relationship but the opposite is the case: You’re more likely to have cluster of mutual coworkers listing each other as friends than a couple...
Jeff Domansky's insight:
This Just In. Maybe this is why kids are leaving Facebook in big numbers? ;-)
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As more and more businesses are discovering, true customer understanding begins with social data. According to a recent survey sample of 2,200 marketers around the world, 71% of marketers plan to implement big data analytics into their marketing strategies within the next two years. Why Social Data Matters Having access to users’ social profiles and behavior data enables businesses to better tailor their marketing efforts and online experiences for increased relevancy. For instance, a user who logs in with his Facebook account grants your business access to his profile information, which can include his interests, social graph, location, and more. You can then use this data to tailor your marketing campaigns and online experience to that individual user....
Jeff Domansky's insight:
Useful primer and white paper on social media measurement.
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Social analytics service Topsy announced that it now offers the full archive of tweets on Twitter, meaning that anyone can search through the entire library of messages ever sent on the microblogging service. You could, for example, look up your own first tweets — probably for the sheer delight of embarrassing yourself — by heading to Topsy.com, searching for ‘from:@yourusername,’ hitting search and then sorting by oldest first.You can, of course, do that with Twitter’s archives, but Topsy lets you do it for any account....
Jeff Domansky's insight:
Now that's powerful research potential or a morass depending on your research skills...
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Google Analytics is the world’s most widely used web analytics service. Because Google Analytics is free (unless you need the enterprise level of service), constantly evolving, and backed by one of the technology industries’ largest companies, the service has become the industry standard for measuring website performance. But like most industries, the web analytics industry has a number of other options you may want to consider when deciding which technology to use to track the performance of your website. Below we’ve compiled a list of 10 top Google Analytics alternatives you may want to consider when making this choice, each with a different approach to how Google tracks the performance of your pages. If you’re looking for a different viewpoint or set of metrics around how and why your website is performing at the level it currently is, and what you can do to improve those metrics, each of these Analytics alternatives can help out....
Jeff Domansky's insight:
If you're looking to gain some further insights into your website performance, consider these five Google Analytics alternatives.
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Just two statistics from this most recent technology and media research study...... - By 2015, the data indicate that Americans will consume media for more than 1.7 trillion hours, an average of approximately 15.5 hours per person per day. The amount of media delivered will exceed 8.75 zettabytes annually, or 74 gigabytes — 9 DVDs worth — of data sent to the average consumer on an average day. - Mobile messaging hours, which in 2012 accounted for approximately 9% of voice call hours, will double to over 18% of voice hours, a year over year growth rate of more than 27%....
Jeff Domansky's insight:
Valuable research formarketers
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I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither. He stated that “some companies are starting to drop the idea that they can track social media’s dollar value”, which, when coming from the likes of a regular Business Insider commentator, you listen....
Jeff Domansky's insight:
It's all about measuring what matters. Great tips on social media ROI.
Julia Bramble's curator insight,
November 3, 2013 2:15 AM
More on the raging topic of social media ROI ....
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Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses. According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posting content and interacting with followers is important, it’s even more important to measure the performance of your overall campaign. Doing so should ultimately help fine-tune your efforts, minimize mistakes and increase exposure.
Jeff Domansky's insight:
Here's a list of techniques and five useful tools to measure your social media results.
Landon Schubert's curator insight,
October 3, 2013 10:59 AM
I found this fairly insightful in light of just discussing social media in class. It is interesting to see just how helpful or pointless these platforms can be based on their strategic uses for the company. |
Neil Patel shares seven excellent free SEO tools.