Are your social media marketing efforts working?
Wondering which key performance indicators (KPIs) matter on each platform?
In addition to revenue, there is real value in knowing how many people engage with your social media posts.
In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram....
Scooped by Jeff Domansky |
jabgrafting's comment,
November 18, 2016 1:22 AM
wow
donhornsby's curator insight,
November 18, 2016 9:00 AM
(From the article): n a study of over 11 million user interactions on social media, Forrester found that businesses had an engagement rate of less than 0.2% across social networks, with Instagram being the exception. In other words, you may have a million followers, but fewer than 2,000 people interact with your posts.
These insights confirm that follower counts are just a vanity metric, and in this age of “always be helping,” you need to look deeper than that and set new KPIs. The first step is to perform a social media audit to find out what’s working and what isn’t. Then you can start setting new objectives.
Ultimately, you want to get to a place where you’re reaching the right people and the right people are engaging with you. That means they’re taking the desired action on your posts.
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Tracking your social media metrics is critical for success. Here's how to monitor Twitter, Facebook, LinkedIn and Instagram.