Public Relations & Social Marketing Insight

The biggest question marketers ask as they get started: Which social networks should I advertise on?

Well, that depends on your business, what you offer, who your target demographic is, and your goals.

In this post, we’ll go over everything a marketer needs to know about social media advertising—how it fits in among existing marketing efforts, how to choose the right channels, how to measure and analyze your campaigns, and a few best practices to make sure your campaigns stand out from the rest....