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In the past decade, Marketing has gained access to a host of SaaS tools that optimize, simplify, and generally improve marketing efforts. Some, like Google's suite of tools, or Facebook's advertising options, have been around for a few years now—an eternity in Internet time—and you're probably already using them. Others are much newer, often with abstract names that don't necessarily reveal how powerful they really are.
What marketing tools should your company be using right now?
Here are 17 for 2017: some new, some tried and true, all totally useful.
Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?
Want to learn more about the most effective tools to use in conjunction with LinkedIn?
LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base.
However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies, you’ll find that using specialized tools will enhance your results and your overall experience in using the LinkedIn platform.
Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now.
Marketers Cruise Capt. Lou Edwards shares a collection of 101 cool tools and technology used and recommended by the biggest names in marketing. The tools include the following categories: audio, video, communication, social media, management, automation, productivity, content marketing, scheduling, task management, books, and tips. A very useful reference.
Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can help streamline your workflow? In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week....
With all these tools to choose from, how can you stay on top of the latest and greatest? As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....
Are you tired of all the fluff you read on marketing?Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below....
Looking for effective ways to streamline your social media marketing tasks?
Have you heard of IFTTT applets?
Applets let you automate social media posting tasks so you can spend more time engaging with your audience.
In this article, you’ll discover how to automate a variety of social media tasks with IFTTT applets....
To execute on your strategy, you're going to need a powerful set of tools that leverage every stage of the customer experience, from the first point of contact, through the sales and marketing process, and over the lifetime of the customer. Some companies are in the position to implement a growth stack right off the bat and then enhance and customize it with the right collection of integrated tools. Others need to start with free tools and build to a full growth stack over time. (Note: There is a free version of the HubSpot Growth Stack.) For those companies just getting started, here is my shortlist of the best free growth tools for modern businesses. The list comprises a blend of free HubSpot tools and those from other companies that we've used and recommend....
Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself. But how does the explosion in martech help your marketing team get sh*t done today? It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use....
From my perspective, digital marketing is all about the thinking involved rather than just the tools. But tools these days are making it increasingly easier toimplement those creative ideas, connect with more people, do research quickly and get your content out there. So without further ado, here are a list of some of our favorite digital marketing tools for 2016....
You’ve spent hours on your website and social media pages building an audience, but for some reason, your conversion rates are much lower than you believe they should be.
Where is the disconnect?
Many factors contribute to your conversion rate, and the great thing is that new software continues to get developed to help us figure out how to optimize them.
Here are 16 tools that will improve your website’s conversion rates.
As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?
I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....
Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in a single day. With all of these activities on hand, you are most likely using social media management tools that can help with the job. However, there are also a number of extensions on your Chrome browser that you can help make your job a little easier and can also save you loads of time.
These various Chrome extensions can help with content curation, bookmarking, passwords and a lot more. You can install these extensions on your Chrome browser so that they are handy, and can be used when you need them. Here’s a look at 15 Chrome extensions that you must try....
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How do you stay on top of all your social media marketing tasks?From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time. But how do you decide which product to use? With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Here are 25 of the very best social media management tools out there....
As a busy blogger, you’re probably juggling a multitude of different tasks, many of which are repetitive and frankly, quite boring. For your blog to take off and scale into something greater than a company of one employee, you must use your time efficiently and learn to automate and delegate.
Read on to learn about the practical tools of automation and how to use them to grow your business.
Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017. I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....
Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. The thing is, finding the research to cite is tough sometimes. The original source data can be hard to track down and citations might be incorrect or missing, among other issues. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing. Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world....
There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017. With so many businesses using Social Media, how are you saving time, and reaching your target customers on a daily basis? My experience as a Digital Entrepreneur and Social Media Expert has taught me that having a selection of Social Media Marketing tools that I use on a daily basis does help me save time, which in turn saves me money. Being able to increase your reach, and engagement through a Social Media Marketing tool is great, and I’m here to share with you the must-have checklist for my favourite Social Media Marketing tools....
While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make creating content much easier. Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily. (You'll notice there are a lot of design tools in here -- that's because visual content is often the part of the content creation process where people get the most nervous and frustrated. So don't worry, we've got a ton in there for you.)...
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! With all these tools to choose from, how can you stay on top of the latest and greatest? As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....
But we need to ask a question: how do you capitalize on this sales-ready segment of the population? How can you make sure your business is placed front and center before their eyes? It doesn’t have to be complicated. In fact, if you use these four tools, you’re virtually guaranteed a position at the top. I’ve seen businesses rise from having zero online presence to dominating their local markets simply by using these tools. You can do it too. Here are five tools you should be using....
There are hundreds upon hundreds of tools to choose from. For example, here’s a list of 75 content marketing tools that you should absolutely review.
But, here’s what you may not realize: there are many ways to use each tool. For this reason, it’s imperative that you spend the appropriate amount of time examining and experimenting with each one.
In this post, I’m going to discuss the finer details of five top online marketing tools. For each one, I’ll give you a better idea of how you can use it to your advantage.
Remember, accessing an online marketing tool is just the start. If you truly want to achieve top results, you must know how to use it. Here we go!
Some people go to great lengths to find the best ways to share to social media.Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day. This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Marketing, a digital agency from Youngstown, Ohio, most definitely fit this description, juggling social media management on top of web design, branding, and so much more. Their team manages more than 100 social profiles! And they do so with some really smart workflows that help them save time and gain great results for their clients. The iM team was kind enough to sit down with us and share some of these secrets. Here’s a bit more about how they do it....
I’ve put together a list of the eight best tools for getting inside your readers’ heads.
They will give you tangible data you can use to produce content that resonates with your readers.
Finally, I’ll show you how to use the key features of these tools. I promise that none of them are difficult to use and that they are worth your time....
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Here are 17 excellent social marketing tools you can put to use right away.