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Scoop.it!
As you'll see in the SlideShare embed, this guide is designed to share practical tips on how to get started in social selling: -Avoiding silos and collaborating across teams to craft an organisation-wide approach; -Identifying the individual roles and responsibilities for marketing and sales teams; -Outlining a social selling content creation framework for marketing teams; -Detailing a step-by-step social selling implementation plan for salespeople.... 
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Scoop.it!
Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way. What does that mean for you? How do you "sell" through social media without causing your followers and friends to get tired of your overly aggressive tactics? The answer is in what you post and how you post it. Learn more below about effective social media sales strategies you can use to increase sales and keep your audience happy.
Jeff Domansky's insight:
Does social selling work? Yes, if it's done right. Find out how with these simple tips.
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Scoop.it!
Another misconception I have heard more than once is that social selling programmes require a dedicated team of millennial social media gurus and huge budgets to put together ad hoc content packages.
Jeff Domansky's insight:
Here's a useful definition of social selling.
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Social selling is one of the hottest opportunities in digital marketing today - here's how it works.