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Scoop.it!
What is a social media marketing plan? And what steps do you need to create it? Read more here for the complete guidelines. Via massimo facchinetti 
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Scoop.it!
Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats. The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads.” Since then, we’ve tried our best to learn about what’s working well for us on social media and what’s not. Some of these discoveries led us to change directions on particular social platforms, drop others entirely, and experiment with new ideas and strategies along the way. Now that we’re nearing the end of Q1 of 2016, we thought it would be a great time to share our latest social media stats, what we’ve learned, and what our strategies look like for the future....
Jeff Domansky's insight:
A look inside Buffer's social media stats, what they’ve learned from experimentation, and what their social media strategy looks like for the future.
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Scoop.it!
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.
Jeff Domansky's insight:
Jay Baer captures the essence of social media strategy here.
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How to build the ultimate social media marketing plan.