Public Relations & Social Marketing Insight

This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms - the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.

A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The full infographic is below but here a few quick highlights.

• 91% of fathers use Facebook weekly; 60% use Twitter weekly; 49% use Instagram weekly.
• When fathers do use social, they’re frequently posting about their kids - 70% of fathers share about their children at least a couple times a month.
• 61% at least somewhat agree that they use social media more now than they did before having children....

.Are you struggling to connect with your customers on social networks?

Do you know where they hang out online?

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.

In this article you’ll discover how to connect with your target audience on social media....