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As digital marketers, we all know the impact a great social media campaign can have on a business big or small. Whilst those who understand a strong customer service platform is essential in any business, optimising those social media platforms in particular is even more vital in the 21st century. Investing a little time, money and effort online is essential. Here are some of the best social media brand campaigns to date, and the impact of their clever campaigns....
Jeff Domansky's insight:
Great social marketing case studies and lessons. 
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By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them. Even with a small budget, it’s still possible to get the word out about your startup and get thousands of users within the first few days. Now, not every marketing technique will be right for your startup. It may take a few experiments to determine which techniques to concentrate on. However, some of the best user acquisition techniques are free or low-cost to implement. By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them. Let’s look at some examples....
Jeff Domansky's insight:
Three strategies and case studies that could help you launch your new product with success.
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You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process.
According to the BIA/Kelsey report, 97% of consumers use online media before making local purchases. Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business.
Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase. Since mobile searches are on the rise, this behavior is only going to continue to increase....
Four takeaways for brick and mortar businesses looking to take advantage of online marketing...
Jeff Domansky's insight:
Must-read tips to help offline and online businesses reach consumers.
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While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission. Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web. So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+....
Jeff Domansky's insight:
Useful case study on Coca-Cola's social media strategy.
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...Adobe’s 2013 Video Benchmark Report, released today, showed how incorporating video content in social media campaigns can help brands and media companies get better results. In 2012, video social engagement rose from 42 percent to 70 percent compared to 2011, the study found.
But “for marketers and advertisers wanting to know how to unlock the potential on social,” Gaffney said, “it becomes very clear that one of the biggest levers that they’re not pulling as hard as they could is video.” Getting the content can be a challenge for marketers — videos don’t produce themselves — but Gaffney said the increase in engagement and reach will be worth the effort. According to the report, social media users are more than twice as likely to engage in video content than non-video content, meaning that videos get more likes, comments, and shares than photos, links, and text. Viral reach for video, which is measured by the number of people who see a post in their feeds through friends or a brand page, accounts for 77 percent of all reach on social media sites....
Jeff Domansky's insight:
Here's more research proof that visuals and video are critical to impeachment and better results.
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Social media is arguably one of the most transformational aspects of our personal and professional lives. It has become people’s microphone, personal advisor, and source of entertainment. So it’s only right that businesses adopt smart approaches to doing business on the social landscape. There are numerous resources out there showing you how to play “small ball” with social media. If you’re going to have a massive impact with your customers, you’re going to need to adopt a clever and effective strategy that goes beyond just asking questions and posting memes. Here are some of the different approaches I’ve found to be successful for businesses of all sizes on the social web...
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With all of the talk of doing more, more, more for your business, what if you actually did… less? Does the thought of it make you want to pick up the nearest post-it and start scribbling nonsensical to dos? We’re taught that more is better. And doing less is… less than stellar. But what if you stopped “to-doing”… and started “tada-ing”? This requires creating magic: by slowing down. In other words, the opposite of everything you think you “need” to do....
Jeff Domansky's insight:
Here's a counterintuitive approach to social media efficiency. I like it.
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From
mashable
The family-owned business is looking to grow its Facebook and Twitter followings, with the help of our Small Business Panel....
For a company that bills itself as the maker of "the world's finest seasoned salt," Borsari hasn't attracted a lot of fans in social media. At this writing, the brand only had 133 Facebook fans and 73 followers on Twitter. Clearly, the world's finest deserves better....
A 26 oz. canister of Morton's Salt costs $1 and often lasts for months, so it's hard to see how Borsari's 4 oz. Original Recipe can compete at $4.99. Yet, foodies are willing to pay extra and gourmet salts have gotten very hot over the past few years. Meghan O'Keefe, who is taking over social media marketing for Borsari, says the company's sales have grown 20% to 30% per year for the last few years. A national distribution deal with Whole Foods about four years ago greatly enhanced that growth. So about that Facebook Page.... tips and a social makeover....
Jeff Domansky's insight:
Pinch of salt and lots of social marketing advice.
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Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.
Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.
For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....
Jeff Domansky's insight:
This is another really important read for content marketing, PR and traditional marketing pros who want a look ahead at what works in social marketing.
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While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. During 2012, small businesses stepped up their social media activity across a variety of social media platforms. With the exception of Facebook, where small businesses, like their larger counterparts, had followed the masses, these firms had limited participation on social media. More than four out of five small businesses had staked out their turf on Facebook as of December 2012, up seven percentage points from May 2012. While Facebook can be effective for consumer-oriented businesses and not-for-profits seeking to engage a mass audience, it’s not ideal for every business. Without time to examine the options available, many small businesses aren’t necessarily selecting the optimal social media platforms for their firm. While about 30% use LinkedIn, the top professional social platform, it’s mainly for their ability to reduce hiring costs, not marketing. The omission of blogs is surprising and may be attributable to the fact that many companies consider it content marketing, not social media. Blogs should be at the center of your social media strategy since they provide information that answers customers questions and shows them how to use their products. Further, beyond creating the posts and distributing them, blogs don’t require constant engagement like other social media venues. As a bonus, they support search optimization!...
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As a company, if you can learn to use social media for more than just marketing, you'll benefit more from your social efforts. This infographic explains.
Consider this…instead of using social media for primarily marketing; why not integrate it into your entire company culture? Why not use it so you and your customers benefit more throughout the entire customer life cycle? Businesses on the cutting edge of technology are already doing this effectively and experiencing the results.
In this infographic called How A Social Business Can Benefit From A Single Social Signal by Rignite, you will see how you can benefit more from your business social media efforts. According to their website, the ways you can benefit more are (but not limited to): Increasing brand awareness, getting more customers, increasing the lifetime value of customers, keeping customers happy, finding new marketing opportunities, getting your pricing strategies right, increasing operational efficiencies, attracting and retaining talented employees and getting industry insights to make better informed business decisions....
Jeff Domansky's insight:
Insight into the value of integrated social marketing as opposed to stand-alone social media marketing.
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Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty. Noting more. Nothing less. And that has not changed since agencies were first invented.
So, now what? How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? How does an agency stay ahead of the curve?
For over twenty years, I have had a front row seat to this revolution in marketing. Watching businesses like Kodak crumble in the same month that Instagram gets acquired by Facebook for a billion dollars. Watching an unknown search engine with a cute name become one of the most powerful brands in the world. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive...
Jeff Domansky's insight:
Five key attributes marketing firms will need to survive....
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It's always good to know real-life Success Stories.