'social marketing tips', 'social PR' in Public Relations & Social Marketing Insight

Tags
Current selected tags: 'social marketing tips', 'social PR'. Clear

Your new post is loading...

Scooped by Jeff Domansky

Scoop.it!

Sink or Swim: How to Stay Afloat While Managing Social Media Presence for your Small Business

From www.rightmixmarketing.com - April 18, 2013 2:20 AM

A recent study conducted by the online marketing firm Vertical Response and reported on in Forbes concludes that small businesses are spending more time on social media but struggling with the added workload it represents. Perhaps as a consequence, most are doing social media marketing in a vacuum because they’re not tracking results, which means they have no way of quantifying if their time and effort are paying off. “Our survey confirms that small businesses are understanding the value of social media,” says Vertical Response CEO and founder Janine Popick. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”...

more...

No comment yet.

Rescooped by Jeff Domansky from Marketing Strategy and Business

Scoop.it!

10+10 Ways to Drive Instant Results With Inbound Marketing | HubSpot

From blog.hubspot.com - April 1, 2013 6:19 PM

Excerpted from article on HubSpot:
"Marketing Pilgrim published a great blog post by Michael Lieberman called "10 Ways Inbound Marketing Drives Results This Month."

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month [http://bit.ly/10cQwj9 ]
To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.
- Make sure your website has the right messaging to help visitors pass the blink test.
- Add visual calls-to-action to your site.
- Add offers to your website that appeal to visitors and leads in all stages of the funnel.
- Start blogging, and strive for a frequency of three to four times a week.
- Share your blog content with social media followers.
- Share educational content with relevant LinkedIn Groups.
- Create dedicated, conversion-optimized landing pages.
- Nurture leads with campaigns that bring them further down the funnel.
- Share educational content on sites your target audience frequents.
- Track and test all of your activities so you can get a more accurate gauge of what's working.

10 More Ways Inbound Marketing Drives Results This Month (by Hubspot)
1) A/B Test Elements of Your Email Marketing Campaigns;
2) Implement a List Re-Engagement Campaign;
3) Identify a Long-Tail Keyword Phrase With High Search Volume;
4) Newsjack;
5) Invest in a Social Media Ad Campaign;
6) Build a Free Tool;
7) Respond to HARO;
8) Start Using Tracking Tokens;
9) Create a Blog Subscription Landing Page;
10) Create Social Media Visual Content."

Each way mentioned by Hubspot is analyzed with more information. Read full article here:

http://blog.hubspot.com/get-instant-results-with-inbound-marketing

In addition, check out also full article on Marketing Pilgrims: http://www.marketingpilgrim.com/2013/03/10-ways-inbound-marketing-drives-results-this-month.html

Via Giuseppe Mauriello

Jeff Domansky's insight:

Agree. This is an excellent post with valuable social marketing tips.

more...

No comment yet.

Scooped by Jeff Domansky

Scoop.it!

What the Marketing Agency of the Future Will Do Differently | Mitch Joel

From blogs.hbr.org - March 15, 2013 11:47 AM

Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty. Noting more. Nothing less. And that has not changed since agencies were first invented.

So, now what? How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? How does an agency stay ahead of the curve?

For over twenty years, I have had a front row seat to this revolution in marketing. Watching businesses like Kodak crumble in the same month that Instagram gets acquired by Facebook for a billion dollars. Watching an unknown search engine with a cute name become one of the most powerful brands in the world. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive...

Jeff Domansky's insight:

Five key attributes marketing firms will need to survive....

more...

No comment yet.

Scooped by Jeff Domansky

Scoop.it!

How to Improve Small Business Social Media Performance | Heidi Cohen

From heidicohen.com - April 18, 2013 1:35 AM

While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. During 2012, small businesses stepped up their social media activity across a variety of social media platforms. With the exception of Facebook, where small businesses, like their larger counterparts, had followed the masses, these firms had limited participation on social media. More than four out of five small businesses had staked out their turf on Facebook as of December 2012, up seven percentage points from May 2012. While Facebook can be effective for consumer-oriented businesses and not-for-profits seeking to engage a mass audience, it’s not ideal for every business. Without time to examine the options available, many small businesses aren’t necessarily selecting the optimal social media platforms for their firm. While about 30% use LinkedIn, the top professional social platform, it’s mainly for their ability to reduce hiring costs, not marketing. The omission of blogs is surprising and may be attributable to the fact that many companies consider it content marketing, not social media. Blogs should be at the center of your social media strategy since they provide information that answers customers questions and shows them how to use their products. Further, beyond creating the posts and distributing them, blogs don’t require constant engagement like other social media venues. As a bonus, they support search optimization!...

more...

No comment yet.

Scooped by Jeff Domansky

Scoop.it!

Social Media Marketing Strategies for Engaging Customers

From geeklesstech.com - March 19, 2013 9:36 AM

Social media is arguably one of the most transformational aspects of our personal and professional lives. It has become people’s microphone, personal advisor, and source of entertainment. So it’s only right that businesses adopt smart approaches to doing business on the social landscape. There are numerous resources out there showing you how to play “small ball” with social media. If you’re going to have a massive impact with your customers, you’re going to need to adopt a clever and effective strategy that goes beyond just asking questions and posting memes. Here are some of the different approaches I’ve found to be successful for businesses of all sizes on the social web...

more...

No comment yet.