Public Relations & Social Marketing Insight

BCG estimates the Millennial consumer market to beworth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion.

Now Millennials are becoming the world’s biggest consumer demographic, let’s look at the 10 ways in which they are changing the face of business for good. I’ve aggregated 10 opinion-leading articles to show how the media is increasingly focusing on Millennials.

To go deeper into the Millennial consumer’s mindset, as well as understand the needs of the next generation of customers (Generation), be sure to check out the Total Youth Handbook....