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Scoop.it!
Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media.... 
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Scoop.it!
What are your digital marketing goals for the months ahead? If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on how to create an ideal outreach strategy for your industry. BuzzStream and Fractl have collaborated to give you a jumpstart on optimizing your outreach for social traction. We analyzed 220 high- and low-engagement websites from 11 major verticals that produce content. The result? A roadmap for planning for social success with your outreach strategy....
Jeff Domansky's insight:
Kevan Lee shares the latest research into the most successful outreach strategy for more social shares in 11 different industries. If you need a blueprint for your social marketing plan this is essential reading. 9.5/10
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Scoop.it!
This week, I want to share a recent conversation with Marc Mathieu, SVP of Marketing at Unilever. He explains that while marketing used to be about creating a myth and selling, it’s now about finding a truth and sharing it. And to that I say amen. Technology, Marc explains (and as we all know), has changed the way people communicate, making it more open and real-time. Thus, the onus is on us to understand and embed it into our marketing strategies and approach. A few of other things that really resonated with me
Jeff Domansky's insight:
This quote brilliantly captures the goal of marketers today compared to the old days: "...marketing used to be about creating a myth and selling, it’s now about finding a truth and sharing it."
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Discover how Twitter, LinkedIn and Facebook make it easy to develop relationships with potential customers before you ask for a meeting.