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Whether your job is to sell cars, homes, insurance, antiques, camp, or widgets, you absolutely can use social media to your advantage. But just like hard-selling doesn't work in person, it doesn't work with social media. Here are five simple reminders about the best processes to use when selling through social media... 
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With Facebook and Twitter becoming highly popular among the masses, it provides a great platform for the promotion and branding of a business. Because of the high potential of social media marketing to boost the exposure of a business among millions, the strategy is being widely applied by many small and large organizations in the current times.
However, because of its increased application, the medium has become highly competitive and approaching it without strategic planning and execution can give poor to negative results. Given below is a list of strategies and ideas using which you can apply social marketing strategy more effectively which will help in strengthening the brand value of your firm among the general populace....
Jeff Domansky's insight:
Tips for more effective social marketing.
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Getting more results from social media can be difficult. Here are a few tips that may help....
...Social media strategist Jay Palter recently wrote about the social media ROI quandary for The Globe and Mail. Palter says that most people who overemphasize small gestures like Facebook likes are ultimately likely to be underwhelmed by their meager effect on their bottom lines.
"Before you conclude that you may be wasting your time for the measly return, let me ask you an important question: What did you invest in social media?" he writes.
"If you're investing time and resources in social media mostly to promote yourself, drive traffic to your website and convert leads to new business, you're likely going to be disappointed." Getting more results from social media can be difficult. Here are a few tips that may help....
Jeff Domansky's insight:
These tips will help you get your social marketing Mojo working.
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At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach. If you’re still holding back because you don’t know what to do, there are some basic tips that can get you in the game.....
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While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission. Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web. So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+....
Jeff Domansky's insight:
Useful case study on Coca-Cola's social media strategy.
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...Instead, a marketer's best friend is a theory by the name "disruptive hustle." By painstakingly forging one-to-one relationships, a brand can effectively separate themselves from competition. Social users love lodging complaints. According to a recent study, 47% of social media users now actively seek customer service through social media.
Furthermore, 83% of Twitter users and 71% of Facebook users expect a response within a day, and 50% expect that response within two hours.
Those numbers mean one thing - customers take social media very, very seriously. Purchasing decisions are heavily influenced and discussed on social networks. Buying and discussing products has always been a personal activity. If customers aren't happy with your performance, they'll be more than happy to tell you.
Your customers take to social media to address problems. Therefore, so should you....
Jeff Domansky's insight:
The challenge is clear. "Old" marketing doesn't work anymore. But social media will require social businesses to monitor, listen, talk with customers, and.... well, hustle.
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You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process.
According to the BIA/Kelsey report, 97% of consumers use online media before making local purchases. Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business.
Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase. Since mobile searches are on the rise, this behavior is only going to continue to increase....
Four takeaways for brick and mortar businesses looking to take advantage of online marketing...
Jeff Domansky's insight:
Must-read tips to help offline and online businesses reach consumers.
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...One of the interesting things about these B2B content marketing campaigns is a fairly consistent LACK of attention to optimizing content assets (images & infographics, video, PDFs, etc) for search. Many of these campaign assets could continue to attract new prospects or at least attract more than they are if the assets were more visibile for relevant keywords. Just using the titles of the files and documents was difficult to find many of these.
Many of these content assets are near invisible when it comes to buyer-centric keywords. Just remember marketers, when it comes to content, there’s no excuse not to socialize, advertise, publicize AND optimize. This approach represents a lot of what we do at TopRank Marketing. Here’s the full deck for details on each Killer Content Marketing campaign plus performance data. Enjoy!
Jeff Domansky's insight:
11 case studies and valuable social marketing lessons...
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Secrets to millennial marketing success? ... Fromm recommends small businesses constantly make “little bets,” taking small risks on novel products and services that might hit big.
“If you’re going to win with millennials, you have to temporarily suspend your notion of ROI and EBITDA,” he says. “You have to make little bets and see if they win or lose in the real world. Test things that are way beyond your definition of normal and see if they work. Technology allows you to do that every day.”
Social channels will tell you quickly if your wagers are effective or not. “The little-bets theory is based on the fact that millennials are willing to experiment because it’s part of their adventurous DNA,” Fromm says. “And if it’s a hit with millennials, others will follow.”...
Jeff Domansky's insight:
here's a great reminder that social marketing sometimes takes different timeouts and certainly doesn't follow the usual quarter by quarter earnings, life or death measurements of Wall Street.
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A recent study conducted by the online marketing firm Vertical Response and reported on in Forbes concludes that small businesses are spending more time on social media but struggling with the added workload it represents. Perhaps as a consequence, most are doing social media marketing in a vacuum because they’re not tracking results, which means they have no way of quantifying if their time and effort are paying off. “Our survey confirms that small businesses are understanding the value of social media,” says Vertical Response CEO and founder Janine Popick. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”...
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Excerpted from article on HubSpot: http://blog.hubspot.com/get-instant-results-with-inbound-marketing
Via Giuseppe Mauriello
Jeff Domansky's insight:
Agree. This is an excellent post with valuable social marketing tips.
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More reasons to park old-style marketing, especially in social media.