Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

SMBs are overwhelmed with digital marketing choices. How to stand out and win their business. | Public Relations & Social Marketing Insight | Scoop.it
From searchengineland.com - January 31, 2017 11:52 PM

Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products and services. Competition is fierce, and SMBs often have a difficult time choosing a provider.

Last month, I covered how the trend of fake online content leads to a general distrust of digital and online media. But the local digital marketing industry, especially in the area of SEO, suffers from its own share of issues that lead to a lack of trust by SMBs.

LSA (Local Search Association) conducted a survey to examine what challenges SMBs face when shopping for a digital marketing provider and what areas they feel are most important for marketers to address when trying to gain their business.

Below I discuss the results of the survey, data regarding client churn in the industry and ways in which marketers need to respond....

Jeff Domansky's insight:

SearchEngineLand shares tips on how to break through with your marketing to reach small to midsized businesses.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Get Your MBA in Content Marketing with These 15 Guides

Get Your MBA in Content Marketing with These 15 Guides | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - April 12, 2016 11:59 PM

In this post, we’re going to review 15 marketing guides that can speed up your success.

We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.

By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....

Jeff Domansky's insight:

Another excellent social marketing resource from Neil Patel.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016

Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016 | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - February 15, 2016 9:37 PM

Customer experience is all about omnichannel today.

And omnichannel is all about having well-connected, integrated, and consistent service channels, such that when customers call your company, they don’t view your support channels separately.

In the customer’s view everything is managed as a whole rather than a bunch of different departments....

Jeff Domansky's insight:

Helpful overview of omnichannel marketing

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

We Grew Our Email List to 44K, Then Stopped. Here's Why.

We Grew Our Email List to 44K, Then Stopped. Here's Why. | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - February 4, 2016 7:17 PM

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

Jeff Domansky's insight:

Kevan Lee offers an interesting and somewhat counterintuitive strategy in growing or not growing an email list. Worth reading.

more...
No comment yet.
Sign up to comment
Rescooped by Jeff Domansky from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

15 Digital Marketing and Social Media Trends That Will Shape 2015

15 Digital Marketing and Social Media Trends That Will Shape 2015 | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - January 3, 2015 10:21 AM

What I love about social media is that is really levels the playing field and allows small businesses to connect one on one with their customers in an intimate way. Marketing is about building relationships with your current, past and future customers. Social media is about sharing great content to communicate in a new way.


Via Kamal Bennani
Jeff Domansky's insight:

Good read for creative marketers.

more...
Jason Cliff's curator insight, January 2, 2015 3:58 PM

This is a test
For Common Cause's curator insight, January 6, 2015 6:37 AM

Social media will help You to take off...
Daneysi's curator insight, January 20, 2015 7:57 PM

Facebook exigirá pagos para llegar a muchas personas con la publicidad por lo que prevé mayor número de empresas que huyan de Facebook a otros espacios.

Blogging Will Continue To Dominate Lead Generation   El Blogin continua dominando

Los influenciadores (no son los mismos que los comunity managers ) cada vez más importantes

Las App de marketing – móvil no son solo para las nuevas generación, hay que estar optimizado para móviles si se quiere llegar a la gente.

Es necesario captar la atención rápida de la gente para sobresalir en este mar de contenidos por lo que la estrategia comunicacional visual  cobra cada vez más importancia.

Se resalta la importancia de los nichos web para llegar a las personas adecuadas.

Utilizar el  marketing con videos para generar confianza con los clientes.


....
Sign up to comment
Rescooped by Jeff Domansky from All about Digital and Mobile Marketing
Scoop.it!

Facebook, Twitter, Pinterest, Klout – The Retail Social Media Top 10 ...

Facebook, Twitter, Pinterest, Klout – The Retail Social Media Top 10 ... | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - January 14, 2013 4:49 PM

How do the top U.S. retail brands stack up on social media?

 

Platforms such as Facebook, Twitter, Google+, Pinterest and YouTube have revolutionised retail marketing. The top brands can easily attract millions of fans and customers – tens of millions on Facebook – and, engaged appropriately, these huge, attentive audiences can dramatically raise product and service awareness, boost website footfall and drive sales.

 

This infographic takes a closer look at the top brands in the social media retail space.


Via Pekka Puhakka
Jeff Domansky's insight:

Lots of valuable insight for retail marketers looking to use social media...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - June 4, 2016 11:47 PM

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

Jeff Domansky's insight:

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

more...
rodrick rajive lal's curator insight, June 5, 2016 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

37 Visual Content Marketing Statistics You Should Know in 2016

37 Visual Content Marketing Statistics You Should Know in 2016 | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 12, 2016 11:53 PM

This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.

To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....

Jeff Domansky's insight:

This is absolutely essential reading for PR, marketing and social media pros.  10/10

 
more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - February 10, 2016 1:38 AM

Your product is ready. Finally!


You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing.


You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh.


No one cares, let alone buys your new product. What happened? You messed up, that’s what. You didn’t build pre-launch buzz....

Jeff Domansky's insight:

To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Extend the Life of Your Social Media Content : Social Media Examiner

How to Extend the Life of Your Social Media Content : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - December 23, 2015 2:11 PM

Wish you didn’t have to keep creating new content?

Do you need a better return on the content you create?

Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it.

In this article you’ll discover how to get more value out of your social media content....

Jeff Domansky's insight:

Daniel Kushner shares useful tips on getting the most out of your social media content.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - May 8, 2013 9:22 AM

Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.

 

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.

 

For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....

Jeff Domansky's insight:

This is another really important read for content marketing, PR and traditional marketing pros who want a look ahead at what works in social marketing.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn