Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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15 Creative Lead Generation Ideas to Try | HubSpot

15 Creative Lead Generation Ideas to Try | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you.

What if you could still reach your lead generation goals using methods that actually add value for your prospects?

This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we've detailed several examples of modern lead generation methods below. These ideas provide valuable information to prospects that helps them instead of pushing them to buy from your brand. ...

Jeff Domansky's insight:

Here's 15 lead generation ideas that may get you kickstarted.

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16 of the Best Landing Page Design Examples You Need to See

16 of the Best Landing Page Design Examples You Need to See | Public Relations & Social Marketing Insight | Scoop.it

Putting together an A+ landing page can be tricky.

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions.
Download our free guide to landing pages here to learn how to design landing pages that convert. 

So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves....

Jeff Domansky's insight:

16 landing pages and lessons for marketers.

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