Public Relations & Social Marketing Insight

The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.

Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....

You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. But that's where lots of us get stuck.  

What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? 

At INBOUND 2014, I went over the following 43 ways to promote marketing content. This list is meant to be a jumping-off point. Don’t feel like you need to use all the list items every time you create something, or that you can't do things that aren't on this list. ...