Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Social Media Platforms Are Best Suited For Your Business - Blog About Infographics and Data Visualization - Cool Infographics

What Social Media Platforms Are Best Suited For Your Business - Blog About Infographics and Data Visualization - Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it
It doesn't matter if you have a well established business or a new one, everyone can benefit from learning to use social media better. But which platform is right for you? The What Social Media Platforms Are Best Suited For Your Business infographic from Quick Sprout helps you determine which platform your target audience uses so you can save yourself some time.
Jeff Domansky's insight:

Quick reference to social media platforms and basic features.

Jeff Domansky's curator insight, December 5, 2015 2:33 PM

Quick reference to social media platforms and basic features.

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65+ Content Marketing Tools the Pros Can’t Live Without

65+ Content Marketing Tools the Pros Can’t Live Without | Public Relations & Social Marketing Insight | Scoop.it

Writing high quality content is just not good enough.First, you need to be writing the right kind of content. Then, you need to optimize it,promote it, and analyze its performance.


While this may seem like a lot of work, there are many tools that can make your life a whole lot easier.


That’s why we’ve put together this comprehensive list of content marketing tools that will help you become an allstar content marketer.  ...

Jeff Domansky's insight:

65 content marketing tools you can use.

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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Public Relations & Social Marketing Insight | Scoop.it

With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.


Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about seven useful tools that can help you create more effective content and cut down on the time it takes to create it....

Jeff Domansky's insight:

Dani Finkelstein serves up eight terrific tools to help you create better content faster and more effectively. Good read.

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Top 10 Great Tools For Social Content Creation

Top 10 Great Tools For Social Content Creation | Public Relations & Social Marketing Insight | Scoop.it
Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client.


As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit easier, we compiled a list of top 10 tools that can help you create amazing content....

Jeff Domansky's insight:

Here's a solid list of social media tools for your social marketing toolbox.

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Pros, Cons, Costs of Top 6 Content Distribution Platforms

Pros, Cons, Costs of Top 6 Content Distribution Platforms | Public Relations & Social Marketing Insight | Scoop.it

Since last year, the distribution landscape has changed considerably. One company on the old list went out of business. A few have lost a lot of their relevance. And Facebook has gotten much stronger, continuing on its path to world domination, one suggested post at a time.

Clearly, not all distribution platforms are created equally. Social networks each have certain types of people drawn to their respective news feeds—think of lunchroom cliques from high school. For marketers, it’s crucial that precious ad dollars are spent wisely on the clique that’s most likely to respond to your work. There needs to be clear objects for any distribution initiative so marketers can pair smart content with the right platform, and as a result, the right audience.

As you think about how to make your content more effective, here’s our updated breakdown of the most important distribution platforms in 2015....

Jeff Domansky's insight:

Valuable post to help you relook at the pros and cons of six primary social media channels.

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How'd They Do That? 7 Techniques of Successful Social Media Sharers

How'd They Do That? 7 Techniques of Successful Social Media Sharers | Public Relations & Social Marketing Insight | Scoop.it
I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”

There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.

So I’ve gone about trying to figure them all out.

Check out my DIY tips below for putting together each of these strategies.
Jeff Domansky's insight:

Another epic post from Kevan Lee, loaded with excellent social media tips and tools. Recommended reading. 9/10

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7 Best Content Marketing Tools to Use in 2015 | SEJ

7 Best Content Marketing Tools to Use in 2015 | SEJ | Public Relations & Social Marketing Insight | Scoop.it

Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....

Jeff Domansky's insight:

Not sure where to start? Sujan Patel has seven great tools you can use to master content marketing in 2015:...

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