Your new post is loading...
With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing.
Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey.
You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages.
These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....
What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social media marketing handles distribution? Depends!