Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter Is Taking Action Against "Low-Quality Tweets" - Here's What That Means

Twitter Is Taking Action Against "Low-Quality Tweets" - Here's What That Means | Public Relations & Social Marketing Insight | Scoop.it
From blog.meetedgar.com - February 15, 2017 11:26 PM

And while Twitter has dabbled with restrictions on visibility in the past (with features like the Quality Filter), they’ve never reached as far as some of Facebook’s tweaks (like code that predicts the authenticity of a status update).

Now that Twitter faces more accusations of enabling abuse than ever, though, they’re introducing new measures that will make certain kinds of Tweets less immediately visible in the timeline.

Among other things, Twitter’s most recent update will target what they call “low-quality Tweets” – but what does that mean, exactly?...

Jeff Domansky's insight:

Low-quality tweets? Who me? Time to take a second look at Twitter and what you're posting.

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How to Get Twitter Followers Who Actually Matter

How to Get Twitter Followers Who Actually Matter | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - December 14, 2014 11:31 PM
Do you struggle to get Twitter followers who actually produce results for you in your business?

Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged.

Which would you rather have? I know I would always choose the 1000 highly engaged followers over 50,000 followers that never end up doing anything to forward my objective for being on Twitter in the first place.
Jeff Domansky's insight:

Melonie Dodaro offers helpful tips on building strong Twitter relationships and results.

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Leonard Waks's curator insight, December 15, 2014 8:19 PM

What did I know? I sorta thought that all my twitter followers mattered, right? I mean, they all have mothers and kindergarten teachers and a lot of them have dogs, too.

 

Granted, I don't know which of them have dogs. But what with Google, and FB, and the NSA and all, it can't be all that hard to find out which do, Am I wrong? 

 

So it turns out that not every follower matters. But Melonie Dodaro, the TOP DOG social media guru, is here to help you tell the matterers from the others and get the former to follow YOU. And then, once you have them sniffing around after you, she shows you how you can hook them and SELL them.

 

Go for it!
J Ramsdell Consulting's curator insight, February 25, 2015 1:09 PM

Having a healthy following is only part of the process. It only helps if you are engaged with the people your connected to. Lets work together to build your company's engagement and visibility.

 

Joshua Ramsdell

Educator & Marketing Consultant

315-314-1027 cell

http://bit.ly/1BsThEb ;
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50 Respected Bloggers Gave Me WRONG Advice On Twitter Marketing. Oops!

50 Respected Bloggers Gave Me WRONG Advice On Twitter Marketing. Oops! | Public Relations & Social Marketing Insight | Scoop.it
From bloggerjet.com - September 11, 2014 12:22 PM

I will probably get beaten real hard for this headline, but at least it should effectively steal your attention (…you will thank me for this very soon)


Nobody is actually wrong.


I’ve reached out to pro bloggers and online marketers with one simple question:

What is your #1 tactic for getting traffic from Twitter?


And every piece of advice I got was different, but completely legitimate.


However if you decide to follow it – you are very likely to fail.


That’s because of the gap between “what the blogger meant to say”and “what you thought he meant”.


So in this article I’m not just thoughtlessly copy/pasting the text that I’ve got from pro bloggers, but I’m actually going to explain the context that stands behind each answer....

Jeff Domansky's insight:

Epic Twitter and content marketing advice from 50 social media experts and Tim Soulo who pulls it all together into actionable tips. Recommended reading 9/10

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Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter

Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - May 18, 2013 3:29 AM

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

 

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

 

Check the infographic for a very useful overview of the top social media platforms for brands....

Jeff Domansky's insight:

Nice and practical resource.

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Ali Anani's curator insight, May 19, 2013 12:17 AM

A nice branding wheel with color coding
InfinityRT's comment, May 20, 2013 12:08 PM
Love the addition of "skills you need" at the end of the graphic. How often do students just simply leave college without focusing on a "skill", whatever it may be. Just be good a something!
Jeff Domansky's comment, May 20, 2013 2:40 PM
Agree Infinity. The "skills you need" caught my eye too.
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9 Ways for SMBs to Beat Big Corporations on Social Media [With Examples]

9 Ways for SMBs to Beat Big Corporations on Social Media [With Examples] | Public Relations & Social Marketing Insight | Scoop.it
From blog.scoop.it - May 28, 2015 8:10 PM

Everybody loves an underdog. David versus Goliath… Your local bookstore versus Amazon… Marty’s Fish, Milk & Bait versus WalMart. All these battles, famous or not, tug at our heart strings. Trouble is, if you’re a small business owner, you know you need to do more than just tug at heart strings to make your business work. You need to actually get people in the door. You need to get them to buy things. Then you need them to come back.

Social media has long been hailed as a marketing equalizer. In many ways, it is. It’s free to create an account and free to post and to build your following (Facebook changes aside). But it’s time to get more specific about how to use social as a marketing equalizer. So here are 9 techniques SMBs can use to beat big corporations on social media....

Jeff Domansky's insight:

Pam Neely shares some tips on how to be nimble in social media to beat out your bigger competitors.

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How to Be Successful on Twitter: 9 Surprising Stats to Know

How to Be Successful on Twitter: 9 Surprising Stats to Know | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - November 27, 2014 9:29 AM

There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't.


While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too...

Jeff Domansky's insight:

Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out. Essential reading for marketing, content marketing and PR pros. 9/10

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Tom George's curator insight, November 27, 2014 9:41 AM

A great article on using Twitter effectively.
Olena Savelieva's curator insight, November 30, 2014 2:27 AM

Некоторые данные о работе Твиттер. Удивительная статистика
Interconectados's curator insight, December 1, 2014 10:35 AM

Cómo tener éxito en Twitter: 9 sorprendentes estadísticas que hay que saber

Que seamos activos en Twitter no significa necesariamente que lo estemos usando de forma correcta. Gracias a SocialBro se han obtenido datos de 200.000 tweets corporativos para mostrar lo que funciona y lo que no en Twitter.

Entre las claves para obtener más retweets se encuentran la inclusión de imágenes, la utilización de hastags o la posición en la que se nombre la empresa.
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6 ways to get your tweets noticed | Social Media Examiner

6 ways to get your tweets noticed | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - July 31, 2014 1:19 AM

Do people pay attention to your tweets?


Are you customizing your tweets for maximum attention?


About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.


In this article you’ll discover six ways to improve your tweets and get noticed....

Jeff Domansky's insight:

Aaron Lee offers 6 good reminders of how to get your tweets shared.

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