Public Relations & Social Marketing Insight

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.

I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.

 
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.

While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company

To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn. 

In terms of resources, here's what you can expect to receive:

• Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business
• Six PowerPoint & Photoshop templates to make your profile look beautiful

• An infographic from LinkHumans that depicts the perfect LinkedIn profile -- a sneak peek of which is below:...