Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Introducing Online Courses for Journalists on Facebook | Facebook Media

Introducing Online Courses for Journalists on Facebook | Facebook Media | Public Relations & Social Marketing Insight | Scoop.it
From media.fb.com - November 2, 2016 6:43 PM

In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a Page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.

In the coming weeks, we will also commence a series of webinars on the site which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist, and their role (newsgatherer, content creator, or audience engagement specialist)....

Jeff Domansky's insight:

Here's a direct link to Facebook's new free courses for journalists. Bloggers and PR pros will find the information valuable

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ARA Comunicación Digital's curator insight, November 3, 2016 3:57 AM
Cómo los periodistas pueden utilizar cada vez mejor las redes sociales (Twitter, Facebook, etc.) y más herramientas digitales. Periodista 2.0 y multifunción.
La pluma digital's curator insight, November 3, 2016 9:10 AM
Link a tres cursos online de Facebook para ayudar a los periodistas a crear contenido y enganchar a las audiencias utilizando Facebook e Instagram.
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15 Benefits of Having a Fan Page Over a Personal Page on Facebook | Social Media Today

15 Benefits of Having a Fan Page Over a Personal Page on Facebook | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - May 9, 2013 9:55 AM

There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page. I hate this! Here are the top 15 reasons to have a Fan Page, and not a personal page, attached to your business....

Jeff Domansky's insight:

If there's one thing to change in your social marketing program, it's to make sure you have a friend page and not your personal page working for your business on Facebook. What are you waiting for?

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Frederique Niel's curator insight, May 9, 2013 10:42 AM

I still see some people who are using a personal facebook account for their business. Despite the fact that it is against Facebook rules, having a business fan page has so many more benefits.
Knowva Consulting's curator insight, May 9, 2013 11:00 AM

Some of the top points in this excellent article:

 

"Having a Facebook Fan Page means:
- Your Fan Page is open and public, and your personal page can stay private,
- You make a good, first impression because new fans are not directed to a brand-disconnected, personal page,
- Your friend count is unlimited (instead of capped),
- The search engines will index it, which helps your SEO,
- You get Facebook Insights, Facebook Tabs, Facebook Contests,
- You get Facebook Advertising, which is very targeted."
Jeff Domansky's comment, May 9, 2013 2:11 PM
Thanks for your comments Frederique and Knowva. No question this is one simple change in the business should make I haven't got their own business pages working for them on Facebook.
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Facebook for Online PR - 3 Examples of Social Media Public Relations In Action

Facebook for Online PR - 3 Examples of Social Media Public Relations In Action | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - December 15, 2012 7:55 PM
...You craft the perfect press release and send it to 1,000 of your contacts. Twenty of these people think this is such great news, they each send it to 500 of their friends, relatives and business contacts. Five of those people pass the news on to 250 of their contacts. Of course, these people are all fascinated, as you’ve been able to include pictures, a video, and they all received the message within hours!

Sorry, this type of viral messaging just doesn’t happen in real life… outside of Facebook, that is.

Facebook is fast becoming one of the most powerful PR tools on the web. Using Facebook as an online PR tool allows companies to increase their reach exponentially, getting in front of interested people with engaging content when and where they are receptive to the message.
Jeff Domansky's insight:

Three samples that show how Facebook can be a useful addition to your social PR program.

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How to Use Facebook Canvas: What Marketers Need to Know : Social Media Examiner

How to Use Facebook Canvas: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - February 28, 2016 3:37 PM

Have you heard of Facebook’s new mobile ad experience, Facebook Canvas?

Want to learn how to create Facebook Canvas ads?

Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.

In this article you’ll discover how to create a Facebook Canvas ad....

Jeff Domansky's insight:

Practical tips for using Facebook Canvas for your social marketing.

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9 Hot Tips for Small Business Marketing on Facebook

9 Hot Tips for Small Business Marketing on Facebook | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - April 24, 2013 1:30 AM

Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks....

 

Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook. In fact, some of these marketing tactics are used by the biggest brands in the world. Ready for your brand to get in front of the 845 million? Majestic Media, a global Facebook marketing agency, has come up with nine time-saving tips for marketing on Facebook....

Jeff Domansky's insight:

This is a set of basic tips to improve your Facebook marketing.

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