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By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.
Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content.
While WordPress is, at its heart, a user-generated content platform, you are that user. (And maybe your team, if you have one.) With a wiki, that can expand to your audience becoming that user, which opens up a lot of possibilities for your brand and content. If you create a wiki, I’m sure you’ll find lots of benefits and uses, but really, I think these are the major ones. - easy to understand and to update - easy to read and to write - collaborative - oozing with SEO authority - dead simple to navigate and plan content - absolutely amazing for regularly updated documentation - great for tracking living and evolving projects with multiple teams and team members. With WordPress as your base, you’re not limited to wiki software, either. You get the best of both worlds–WP’s robust ecosystem and the simplicity and utility of a wiki. As always, you should use the right tool for the job. That said, there are a few ways to create a wiki using WordPress, but the main two are either by installing a theme or by using a plugin. Imagine that!...
When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video. This is partly why I'm building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable. Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, webinars and influencers. Of course, consumers sense these tactics and are feeling increasingly suffocated by belligerent ads while marketers aimlessly spin their wheels....
As you'll see in the SlideShare embed, this guide is designed to share practical tips on how to get started in social selling: -Avoiding silos and collaborating across teams to craft an organisation-wide approach; -Identifying the individual roles and responsibilities for marketing and sales teams; -Outlining a social selling content creation framework for marketing teams; -Detailing a step-by-step social selling implementation plan for salespeople....
As a busy blogger, you’re probably juggling a multitude of different tasks, many of which are repetitive and frankly, quite boring. For your blog to take off and scale into something greater than a company of one employee, you must use your time efficiently and learn to automate and delegate.
Read on to learn about the practical tools of automation and how to use them to grow your business.
So we decided to make cupcakes a bigger part of some other marketing initiatives. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” We decided to scrap the iPad in lieu of cupcakes…and our conversion rate skyrocketed. No joke. People would rather receive a dozen cupcakes than an iPad.And inevitably we would ship the cupcakes and see a cupcake photo plus a tweet like: “RJMetrics has the best webinars, and you might win cupcakes!” So there it is, the greatest marketing growth hack of all time. The next time you’re trying to motivate people to do something for you, offer the chance to win some cupcakes....
Social media is crucial to the success of any company's digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand....
Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can help streamline your workflow? In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week....
The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing. Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....
If there's something that the early days of social media--circa 1990's and early 2000's with AOL and MySpace followed by the rise of Facebook--taught me, it's that people control the medium while brands merely ride the wave until the next new channel comes along. Successful brands and influencers find that by building communities of advocates on the platforms where their audiences live, they're able to maintain such relevancy provided that they also evolve with their audience and platforms. However, social media can be a waste of time for you and your business if you're not strategically positioning your marketing efforts around industry trends. Below are five reasons brand engagement is declining online, and what you can do about it....
Is social media part of your marketing strategy? If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make it difficult to craft a cohesive social media marketing strategy for your business. Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook, Twitter, Instagram, Snapchat, and YouTube....
The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you.
What if you could still reach your lead generation goals using methods that actually add value for your prospects?
This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we've detailed several examples of modern lead generation methods below. These ideas provide valuable information to prospects that helps them instead of pushing them to buy from your brand. ...
The list can go on and on.Now don't get me wrong, all work to a degree. But if they're that well-known, how are they going to help you stand out? The good news is that there's still quite a few overlooked, but effective tactics you can add to your strategy. Below I share 11 of my favorite social media marketing tactics that you should test today....
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What is a social media marketing plan? And what steps do you need to create it? Read more here for the complete guidelines.
Via massimo facchinetti
As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the "idea of the week" rut. You need to discover the channels that are relevant to your audience and focus solely on those....
Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. Unfortunately -- for audiences and marketers alike -- too many would-be content marketing rockstars give themselves a nice pat on the back for sharing content on Twitter and Facebook and calling it a day. So before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds, of methods for content distribution beyond social that you might be overlooking. But we’re not about to leave you empty-handed. Below you’ll find 10 creative ways to distribute your content -- with a little bit of background to set the stage....
The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. But, when we recently launched a new e-book that answers common content marketing questions, we learned that many of our readers are just getting started. As such, we want to make sure we continually cover the basics. Whether you are new to the practice, need a new way to look at what you’ve been doing, or need help explaining this to your relatives, this post is for you....
Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you.It doesn’t work that way. People get impressed with lots of followers on Twitter, Facebook, and Instagram, but the truth is, the majority of those followers never see your content and you don’t get a lot of value from them. Your focus should not be on social media. What I tell to the groups I speak to is that they need to focus on strategic content, relationships, and technology. I’m not saying social media is not important, but if you switch your focus a little, your social following will be a lot more valuable. It’s not all about the numbers, and in this article I’ll explain why....
The primary purpose of a splash page is to enhance the user’s experience by sharing specific information, feature a promotion, or show a disclaimer.Our comprehensive guide, “What is a Splash Page?” is the perfect resource for any marketer seeking to enhance their users’ experience with a splash page.In this splash page guide, you’ll learn: - What splash pages are, how they’ve evolved over time, and how they allow you to interact with your visitors before the conversion happens - How a splash page is different from your homepage and other landing pages - What components should be used when creating an effective splash page - What your options are for creating an optimized splash page that your visitors will appreciate....
When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place.  Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube....
Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. The thing is, finding the research to cite is tough sometimes. The original source data can be hard to track down and citations might be incorrect or missing, among other issues. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing. Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world....
With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing. Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey. You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages. These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....
If there is one entrepreneur who knows the real value of building social relationships, and how they can extend into the world of social media, it’s health and fitness mogul Andy Frisella: founder of Supplement Superstores, Paradise Distribution, and the renowned fitness brand 1st Phorm International. These brands, among others, bring in more than $100 million a year.
How?
He has built a true community....
And while Twitter has dabbled with restrictions on visibility in the past (with features like the Quality Filter), they’ve never reached as far as some of Facebook’s tweaks (like code that predicts the authenticity of a status update).
Now that Twitter faces more accusations of enabling abuse than ever, though, they’re introducing new measures that will make certain kinds of Tweets less immediately visible in the timeline.
Among other things, Twitter’s most recent update will target what they call “low-quality Tweets” – but what does that mean, exactly?...
So the question shouldn’t be how can I create content on the cheap, but rather, how can I do more with less?
The answer: create masterful content that is worth more. Content that generates traffic. Content that inspires shares. Content that gets written and talked about. Content that earns conversions. Content that wins trust. Content that positions you as an authority. Content that wins business, retains customers, and invokes referrals....
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