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Today Google announced the launch of a mobile-friendly test tool to see if your website passes Google’s criteria for what it consider to be a mobile optimized site.
In case you’re wondering why it’s important to meet Google’s mobile-friendly criteria, it’s because they’re adding a “mobile-friendly” label in its search results next to sites that pass this criteria.
Since this is a brand new addition, there’s no way to know how it will affect click-through rate, but I think it’s a safe bet that mobile searchers are going to visit a page labeled “mobile-friendly” before visiting a page without that label.Here’s another big reason why it’s important for your site to meet Google’s criteria — it may impact your rankings....
Even more important evidence that mobile matters to your website and your business. Essential reading for marketers. 9/10