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Before you can determine whether or not your content marketing strategy is successful, you need to know what behavior you’re looking to create in your audience. The go-to assumption is that content marketing will drive sales, but if you’re hoping to push more towards thought leadership and positive branding through your strategy, you may be looking at the process differently. You might want to see:
• An increase in newsletter sign-ups
• An increase in the number of customers who click through to a targeted sales site
• An increase in the number of shares or comments on your posts
These different metrics drive different goals. Let’s look closer at some of these objectives to determine what might help you determine content marketing success....
What's your nature of social media success? This post will help you measure your social marketing more effectively.