Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - July 28, 2014 1:31 AM

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.


_...Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact?


I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media....

Jeff Domansky's insight:

Valuable research and advice from KISSmetrics on social media best practices.

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Ad Age Survey: Marketers Buy Facebook More for Awareness Than Likes or Leads

Ad Age Survey: Marketers Buy Facebook More for Awareness Than Likes or Leads | Public Relations & Social Marketing Insight | Scoop.it
From adage.com - July 16, 2013 1:40 AM

Brands' goals for facebook ads may be evolving past racking up followers and likes, according to ad age and citigroup's survey about facebook marketing.


Marketers who buy ads on Facebook are more focused on building brand awareness than accumulating fans, according to a new survey of Ad Age subscribers by Ad Age and Citigroup.


Asked to identify their primary goal in Facebook ads, 45.9% of respondents put building awareness and sentiment for their brands at the top. Driving traffic to brand websites was the second most-cited goal, with 17.6% of respondents saying it is their most important objective, followed by building fans or likes, staying in touch with customers, generating sales leads and social commerce....

Jeff Domansky's insight:

Interesting research that marketers should look into for further insight.

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Content Fuels Social Media Interaction

Content Fuels Social Media Interaction | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - July 18, 2013 2:01 AM

Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel:

- 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.

- 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.

- 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links....

Jeff Domansky's insight:

Older research study still very relevant for social media and content marketing.

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Ali Anani's curator insight, July 19, 2013 12:20 AM

Live sharing links is a lively reading
Sunil Agrawal's curator insight, July 19, 2013 7:08 AM

Content is the King! Adding content-sharing links to any of the blog or post always helps in improving your social media quotient.
Ken Taggart's curator insight, July 19, 2013 10:13 PM

Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content
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Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine

Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingmagazine.co.uk - July 15, 2013 9:42 AM

For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings.


Research found four out of five consumers would be more inclined to buy a brand more often in the future after being exposed to its social media presence, while 83% of consumers exposed to social media said they would trial a brand’s product.


The study of the social media activity of Heinz, Kettle and Twinings over an eight-week period found there was a 22%, 17% and 19% uplift in sentiment respectively when a consumer was exposed to the brands’ social media presence....

Jeff Domansky's insight:

More research (UK) that validates the impact of social media on marketing and branding.

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