Your new post is loading...
Traditional or “outbound” advertising is all about framing a message, which is packaged and sent to a wide audience, hoping to capture the attention of the smaller audience being targeted.
The nuances of how a campaign is run on social media are far different from traditional marketing. The focus and goal of various businesses is also unique – companies may want to sell their products, get referrals, gain exposure, service customers, and become the industry “expert,” and so on. However, no matter what the original goal, ultimately, the Page will take on a life of its own, as user’s define how they wish to interact with the page and, ultimately, with the company.
So while it is important to define a strategy prior to beginning any marketing campaign, the Page’s administrator must be flexible enough to tailor the content to the audience. This is the only way that Social Media Marketing will truly work as it should. Following are some examples to illustrate how Pages are being used...
Three case studies illustrate the importance of flexibility in your social marketing.