Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

New IBM Study Reveals 5 Distinct Entry Points for Social Adoption | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - October 23, 2014 10:22 AM

In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments.


The new IBM Center for Applied Insights study, “Charting the social universe: Social ambitions drive business impact,” found that as many as 74% of social decision makers recognized that a social business uses social technology to foster collaboration among customers, employees and partners, but only 20% felt their companies were truly social.


So how do companies navigate the social journey? The study found that companies adopt social capabilities through five primary social ambitions, or entry points -- distinct clusters of social capabilities aimed at realizing specific business goals....

Jeff Domansky's insight:

High level insight into how to make social work for business.

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The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - May 30, 2013 2:08 AM

...He's also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, and he's quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise. While we proudly think of Brian as a unique leader, this laser focus on measuring the right metrics is something I'd wager he shares with CEOs across the board. And when it comes to social media, in particular, vanity metrics abound. So here are some social media metrics that actually matter to our CEO --- and likely yours, too! ...

Jeff Domansky's insight:

A good snapshot of ocial media metrics your CEO actually wants to see. Recommended reading for marketers, PR and content marketing pros.

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How Social Media Affects Buyers Decisions | Caroline Baxter

How Social Media Affects Buyers Decisions | Caroline Baxter | Public Relations & Social Marketing Insight | Scoop.it
From www.caroline-baxter.com - April 21, 2013 10:17 AM

Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions.

 

Two key stats shared here instantly grabbed my attention:

1. 37% of consumers visited a brand using their mobile phone.

2. 73% said that Facebook contributed to their buying decision

 

This re-enforces my current business advice for local business owners that mobile marketing and Facebook business pages are essential for brand awareness campaigns and for growing audiences....

Jeff Domansky's insight:

Valuable business perspective on social media and social marketing trends. 

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Using The Power Of Social Media To Impact Your Company’s Sales

Using The Power Of Social Media To Impact Your Company’s Sales | Public Relations & Social Marketing Insight | Scoop.it
From socialbarrel.com - June 8, 2013 12:26 PM

Is your company using the power of social media to its full potential? In both a personal and business space, social media can be used to start meaningful conversations. However, many business owners do not take the medium seriously enough to invest in it. If social media is used correctly, it could have a positive impact on a company’s sales.

 

How? Since social signals are becoming a more influential factor in determining placement in search results, using social channels properly can play a role in getting your site found more easily online. And that has positive correlation to sales. Here are three examples of methods to garner sales from multiple social media channels....

Jeff Domansky's insight:

A good look at how you can get results from Facebook, Twitter and LinkedIn.

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Social Media ROI: It's Possible With These 7 Metrics | Kruse Control Inc.

Social Media ROI: It's Possible With These 7 Metrics | Kruse Control Inc. | Public Relations & Social Marketing Insight | Scoop.it
From www.krusecontrolinc.com - May 7, 2013 2:15 AM

Social Media's ROI can be tracked with these 7 metrics. However, measurement is more than just results. It must tie back to your objectives.... For years now you’ve heard everywhere that you can’t measure Social Media ROI (return on investment). I’m not sure if it’s been an excuse to discount Social Media’s value or a fear of adapting to a new marketing model. Perhaps a little bit of both.

 

Marketing Charts recently outlined on a new report by the Platt Retail Institute, conducted in association with the American Marketing Association comparing marketers’ rankings of various channels’ budget allocations against the channels’ perceived importance and ROI. The study reveals that of the 11 channels identified, Social Media marketing ranks 4th in both current importance and ROI but ranks only 6th in budget allocation.

 

Scott Monty of Ford Social explained in his blog that “The study reveals there’s a mismatch between marketing budget and effectiveness in key areas. Two are mass media and customer support, which are being overspent on versus their return on investment. Alternatively, email and social are being underspent on while they have a more effective ROI.”...

Jeff Domansky's insight:

Really useful tips on social media measurement and marketing ROI.

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