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For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities.
...Among the growing number of marketing agencies and "experts" who produce such varied results under such varied budgets – it's no wonder why marketing is frequently perceived by business owners as a cost center instead of a profit center. Marketing automation helps fix this – and although there are many marketing automation platform providers (Marketo, Eloqua, Pardot, etc.), the platform as a concept is now also emerging as a popular investment for numerous companies worldwide.
The Elements of Marketing Automation
The 10 primary elements of marketing automation include...
Automation is definitely not an automatic for success. But it is worth looking at for deficiencies.