Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine

Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingmagazine.co.uk - July 15, 2013 9:42 AM

For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings.


Research found four out of five consumers would be more inclined to buy a brand more often in the future after being exposed to its social media presence, while 83% of consumers exposed to social media said they would trial a brand’s product.


The study of the social media activity of Heinz, Kettle and Twinings over an eight-week period found there was a 22%, 17% and 19% uplift in sentiment respectively when a consumer was exposed to the brands’ social media presence....

Jeff Domansky's insight:

More research (UK) that validates the impact of social media on marketing and branding.

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Questions That Readers Want Answered In Your Marketing Content

Questions That Readers Want Answered In Your Marketing Content | Public Relations & Social Marketing Insight | Scoop.it
From www.websearchsocial.com - May 15, 2013 9:38 AM

Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. Why? Because nobody cares about your business. Don’t take it personally. And please, stop scowling at me because I’m sure it’s not the first time you’ve heard this. People read your marketing content because they’re looking for answers to questions. The first of these questions is usually, “What can your business do for me?”...

Jeff Domansky's insight:

This is such an excellent post from Scott McKelvey. He really boils down to the key questions that your website, customer communications and content marketing need to answer for your customers or target markets. Recommended reading.

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How to Rock Social Media in 30 Minutes a Day | Social Media Today

How to Rock Social Media in 30 Minutes a Day | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - May 8, 2013 2:35 AM

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.

 

But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist....

Jeff Domansky's insight:

Take a look at this info graphic for some valuable insight on where to spend your time in social media and social marketing.

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PR: The Big SEO Trend for 2013? | Business 2 Community

PR: The Big SEO Trend for 2013? | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 14, 2013 1:01 AM

A lot of search engine optimization professionals are incorporating PR tactics into their optimization strategies these days, and there’s a very good reason for this trend: the search engines are placing premiums on authentic earned media.The very nature of earned media has evolved, however. In addition to pick up in the mainstream media, earned media credibility also occurs when content generates social shares and develops high-quality website traffic.


So, as we are writing press releases and other content intended for online publication, it’s a good idea to be thinking about how to encourage social sharing and to keep readers on the website page posting your content. And to achieve these objectives, first and foremost, it’s crucial to attract readers are truly interested in the message topic....

Jeff Domansky's insight:

Sarah Skerik has practical SEO advice for PR, marketing and content marketing pros.

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Survey: Small Businesses Prefer Social Media Marketing | Business 2 Community

Survey: Small Businesses Prefer Social Media Marketing | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 13, 2013 9:34 AM

Small businesses prefer to conduct their marketing efforts on social networking sites over location-based marketing, according to a May 8 article by Fox News. Given the word-of-mouth nature and sharing features of sites such as Facebook, YouTube, Twitter, and Pinterest, 97 percent of business owners said that they use these platforms to promote their businesses.

 

Only 17 percent of businesses say they utilize location-based ads, such as Foursquare, in promoting their products and services. Additionally, 66 percent of small business owners are optimizing their website for mobile platforms, reflecting an evolving use of the web and social sites. Just 34 percent of business owners say they have no desire to use social media in the future. Many believe that they don’t have a demand from customers to utilize such platforms....

 

Most important, 61 percent of small business got no return on investment...

Jeff Domansky's insight:

For me the BIG question is what are the 39% that are getting ROI doing right? And how can we utilize that learning for better results?

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