Your new post is loading...
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves. The trouble is, no matter how much time they spend, they’re simply not seeing a return on investment.
HESocial media use is trending upward according to the survey of more than 1,235 small business owners, no surprise given the attention paid to the various social platforms by big businesses and media outlets. Nearly 50% have increased time spent on social media this year and nearly 55% say they’re using platforms like Twitter and Facebook as a primary tool for either acquiring new customers of generating sales leads.
It all sounds promising until this head-scratching result: despite their dedication and belief that social media is the Hail Mary of small business owners everywhere, more than 60% of small business owners say they haven’t seen any return on investment from their engagement online. None....
There are only two possible reasons you're not getting a return on your social media investment: you're doing it wrong or you're not doing it in the right places, at the right time