Today, with a simple click, it becomes easier than ever to make comparisons, get more insights and choose between similar brand offerings based on online reviews.
To get a better understanding of how these e-commerce product reviews will influence shopping habits and how recommendations from others sway their purchasing decisions, Influence Central embarked on a research study of more than 500 women.
What we discovered proved that e-commerce reviews have upended the traditional consumer purchasing path. Here are 7 ways online reviews have changed the way we shop....
After researching the consumer purchasing behavior of over 500 women, here are the results of how online reviews have changed ecommerce. Recommended reading for marketing and retail people. 9/10