Public Relations & Social Marketing Insight

Is video part of your social media marketing mix?

Looking for tips to get started with video?

Making the right decisions in three key areas will help you create videos that engage people.

In this article you’ll discover three steps to add video to your social media marketing.

Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.

Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 times more likely. That figure was the average across all retail clients, but the top performers well outpaced the field, with the best video campaigns increasing the likelihood of a purchase by 3.3 times.

Do you want to bring more pop to your social media marketing?

Looking for video tools to help?

The right tools make it easy to create engaging video content.

In this article, you’ll discover six tools to create and improve your social media videos....

...Jarre gets paid to do all this, something that would, naturally, be a dream job for any kid with a smartphone. MTV enlisted him for its marquee event to share these videos on his Vine account, which boasts an impressive 7.2 million followers. The going rate for one of his Vines is $25,000. He pulls down $35,000 for sending a single Snapchat message. 

Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent....

When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, and more. One popular type of content creation involves video, and while I have only dabbled in it a bit, I think that many businesses and nonprofits could use video effectively if they tried their hand at it.

The other day I talked about using Vimeo as one option, though of course the biggest option for video uploading and sharing continues to be Youtube. But regardless if you use one or both of these services, or even another option, video can be a great way to tell your story and grab attention. And remember, making a video today does not need to involve lots of money or high priced equipment. Yes, you can do really nice productions, but for some videos, it is perfectly acceptable to use webcams or smartphone cams. Here are five different types of video content you can use online to grab and maintain the interest of your audience...

We talk about the importance of video as part of an integrated marketing strategy all the time. Some brands get it, some don’t. And for many, especially small to medium sized businesses, video just seems either incomprehensible insofar as how to integrate into a campaign or too far out of reach from a budget standpoint.

Both barriers, ease of integration into campaigns and costs, are easily surmountable—and well worth the investment. Here’s why. C

ustomer behavior (and consumer demand) makes use of video when it comes to marketing—and selling–imperative. As Daniel Pink says in To Sell is Human, The Surprising Truth About Moving Others, you can’t motivate people in a knowledge economy with weak or false information. To my way of thinking, video is the veritable definition of real, credible information....