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Scoop.it!
Do you want to market your business with video? 
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Scoop.it!
Do you want to add video to your social media marketing?
Jeff Domansky's insight:
Here's a great guide to using video in social marketing.
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For video to be truly social we need to think about the technology in a new way. ...Video is exploding on the web today. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web. So it becomes logical to ask, as Will Overstreet does in a recent post, “how do we make video more social?’ But if we are to ever achieve a truly social web video practice, technology designers will have to deal with the deeper contradiction in meanings between “social web” and “video.” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. He asks how we can make video live up to the same expectations and thus make the user experience more seamless. These are valid questions. I want to crack open the problem by using an analogy: video is “liquid” and social media is “solid.”.…
Jeff Domansky's insight:
Why video must be in your future content marketing tool box
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The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does. But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets? Because video does such a great job of attracting and holding consumer attention, it can contribute to a wide range of successful marketing initiatives aimed at everyone from current customers to new prospects. For example, video can be used in a bounceback strategy – promoting relevant products to consumers who have already visited or made purchases at your site. And its strong search value can be used to hook consumers who are researching potential purchases on the web. In addition, try these five ideas for making video a powerful contributor to your successful campaigns....
Jeff Domansky's insight:
Useful tips to consider in bringing video into your online social marketing campaigns.
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Many people see YouTube stars as the real rock stars of today, but only a select few of them have figured out how to get paid like a guitar god.
Jeff Domansky's insight:
YouTube marketing? Yes, you can
Charlie Dare's curator insight,
August 15, 2016 2:01 AM
Youtube scholl for rock and almost famous video creators ~
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One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:
Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....
Jeff Domansky's insight:
Here's why video is so important to your marketing strategies.
Appolon Noel's curator insight,
May 4, 2016 10:40 AM
Curating and sharing these as tools are efficient in marketing your brand
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Why don't more businesses use pictures or videos to explain their products when they can make things so much easier to understand? I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right? But wow, what a pleasant surprise, the Nespresso manual was...you guessed it...made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They've also got a great section right on their website called, "You have just bought a Nespresso machine", with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It's super visual as well....
Jeff Domansky's insight:
Funny thing is, we know video marketing works. And we've got the pictures to prove it.
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Instagram ads are coming. We don’t know what they’ll look like or when they’ll arrive. But Facebook CEO Mark Zuckerberg has promised that Instagram won’t be ad-free forever. The world’s largest brands are already using the photo-sharing app and its new video tool to pimp their products. Facebook is betting big on mobile ads, which went from being a blip on the social network’s radar to accounting for 41 percent of the company’s ad revenue in just one year. The network reportedly plans to run 15-second, TV-style ads in users’ News Feeds, which could cost advertisers $2.5 million a pop. If that 15-second limitation—as yet unconfirmed by Facebook—sounds familiar, it’s because 15 seconds is also the cap that Instagram put on its new video tool. Companies are familiarizing themselves with Instagram video as they prepare for the inevitable launch of video ads and seek to avoid angering Instagram devotees in the process....
Jeff Domansky's insight:
Can Instacrap be far away? As this post says: "Companies are clamoring to expand their social media strategy to video, but they have to be careful not to scare away Instagram’s indie-at-heart users."
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Some people are simply camera-shy and this Social Media Examiner post will help you create videos without appearing on camera.