Your new post is loading...
Your new post is loading...
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
Via Brian Yanish - MarketingHits.com
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Content marketing is the act of creating, distributing, and promoting content, such as blog posts, articles, podcasts, and videos with the aim of attracting, engaging, and retaining customers. For ecommerce marketers, content can be a way of building a relationship with a shopper, which in turn will allow an online store to compete not on price or delivery speed, but on experience.
What follows are five trends that could impact content marketing in 2017....
Vine will not be an infinite loop. It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.
"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....
Do you want to add video to your social media marketing?
Looking for ways to increase video views and engagement?
In this article, you’ll discover 26 ways to use video to improve your social media marketing....
Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.
But how is it that Smosh, two goofy friends since high school, and the frequent creators of such 'sophisticated' videos as The Wiener Song, become so popular? What could these idiots possibly know that dozens of professionals don't?!?
You'd be surprised. Read on to find out just what they know about YouTube marketing....
Is video part of your social media marketing mix?
Looking for tips to get started with video?
Making the right decisions in three key areas will help you create videos that engage people.
In this article you’ll discover three steps to add video to your social media marketing.
By 2018, it is predicted that 79% of the web will be video. I’m sure you have noticed the dramatic changes to content, social media, and the web in general. How can marketers stay ahead of the game? I rounded up 15 rockstar marketers to answer the following question: “As a marketer, what to you is the most effective way to leverage the power of video and why?”...
Instead of tapping photos of shoe styles on retail mobile apps, imagine being able to pinch, swipe and tap to view the product in a 360-degree, interactive environment. Such experiences could soon be the norm on mobile, thanks to new technology enabling 360-degree immersive experiences.
In a nutshell, 360-degree video is video filmed in a complete, 360-degree panorama by using a special camera with multiple lenses. Users can click and drag inside the video to pan the perspective, allowing them to view the content from essentially any angle.
Several stunning examples of the technology are available on YouTube—but support is only available for desktop Chrome and Android devices. Users can pan around a hot air balloon in mid-flight for beautiful views, swim with the dolphins with GoPro, or experience a front-row seat on Saturday Night Live....
Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.
Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 times more likely. That figure was the average across all retail clients, but the top performers well outpaced the field, with the best video campaigns increasing the likelihood of a purchase by 3.3 times.
The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only the beginning. Take Nash Grier, with 9.3 million followers, who is spinning his Web notoriety into endorsements for brands like Virgin Mobile and even a film career. King Bach (aka Andrew Bachelor), with 8.2 million followers, is getting into the TV business and working with brands like Samsung. Check out their stories here.
So why has 2014 become a make-or-break period for content marketing?Content is your first, second and third sales call.
For today’s consumer, a purchase journey no longer automatically begins in a physical store, or with a direct conversation with a brand representative.
Our lives may be getting busier, but we’re consuming more content than ever before, and it’s transformed us into self-directed buyers making purchase decisions informed by our own extensive online research. As such, content is now every brand’s first call (and often their second and third)and naturally it is under greater pressure to drive impact.
Enter video, an unmatched medium for both educating and storytelling, and one which is proving to play a highly valuable role in the content marketing mix, thanks to its suitability for social sharing and ability to win consumer attention (and, ultimately, to deliver solid ROI)...
Video is quickly becoming one of the most popular content marketing tactics around, ranking as one of the top 10 most-used tools by B2B marketers, according to a new study by the Content Marketing Institute and MarketingProfs.The report, which is entitled “B2B Content Marketing: 2014 Benchmarks, Budgets and Trends”, surveyed over 1,200 B2B marketers to better understand how content marketing is being utilized, and the results show that video is a force to be reckoned with.
...In the ad coffee shop customers witness a Carrie-style freak out (spoiler: it’s an ad for Carrie) in which a young actress “moves” books, chairs and a stuntman with her mind. Since being published Monday, it has racked up 19 million views.
The ad is the latest in a long line of marketing stunt videos. Popular recent hits include Pepsi getting NASCAR's Jeff Gordon to torment a car salesman and an unsuspecting beer drinker undergoing a terrible job interview that turns out to be a Heineken-crafted prank. In Canada, VMG Cinematic helped make a stunt-style video of a seemingly supernatural catch by pro baseball player Evan Longoria that turned out to be – surprise – an ad for Gillette.The reason each spread so successfully on social media is the element of surprise. Something unexpected or unbelievable happened, delightfully surprising the viewer before the reveal came that the video is an ad....
|
Do you want to market your business with video?
Are you unsure about appearing on camera?
You can easily create compelling and budget-friendly videos while staying comfortably off-screen.
In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera....
Toronto's Spin Master has done it again. The toy company that brought kids to a fervour over Zoomer robotic pets has created the hottest toy of 2016: Hatchimals. But they're already sold out everywhere, leaving parents in a panic.
WTF is a Hatchimal? Good question.
Imagine a large, speckled egg that hatches as a result of touch and sound. Inside, your child will find a bright, fuzzy robotic creature. It could be a Draggle, Penguala, Owlicorn, Burtle or Bearakeet (don't worry if you can't tell the difference, they look pretty similar.) That's when the fun starts. Kids then teach it to walk, talk and play using specific phrases.
"Hatchimals incorporate the very best elements of nurturing play with the interactivity of robotics in a truly innovative and entertaining way," Ben Varadi, Spin Master's chief creative officer, said in a press release. "This is one of the most unique products Spin Master has ever launched and we're confident that the consumer response will be strong."
Well, that's putting it mildly. The toy retails between $60 and $90 and it has sold out online everywhere. Sears, Toys R Us, Mastermind, Chapters... no one has it....
Many people see YouTube stars as the real rock stars of today, but only a select few of them have figured out how to get paid like a guitar god.
YouTube is trying to change that, and this week ran its own school of rock for almost famous video creators.
The recently opened YouTube Space in Toronto wrapped up its first set of workshops designed to help YouTubers grow their channels into a successful livelihood.
The workshops were part of the lead-up to Saturday night's YouTube FanFest, where the site's biggest stars like Toronto's Lilly Singh, a.k.a. Superwoman, will perform and meet their fans....
Do you want to bring more pop to your social media marketing?
Looking for video tools to help?
The right tools make it easy to create engaging video content.
In this article, you’ll discover six tools to create and improve your social media videos....
One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:
- Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015.
- 96% of B2B companies use video as part of their online marketing strategy.
- Brands see a 157% increase in organic search engine traffic from videos.
- Videos increase the likelihood of online purchases by 64%.
- 70% of marketers say that video creates higher conversion rates than any other type of content.
Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....
Ask just about any stranger on the street who Felix Kjellberg is and you’ll likely get a blank stare. Identify him as PewDiePie, his name on YouTube—where he’s got almost 40 million subscribers—and you’ll get a few more positive responses.
The 25-year-old Swede is the top-earning YouTube star on the planet, pulling in $12 million pretax over the past year, all for providing expletive-heavy commentary as he plays videogames. Thanks to the millions of fans who make up his “bro army,” advertisers are willing to pay a pretty penny to have their products featured in his videos.
In our first-ever ranking of the top-paid YouTube stars, we have uncovered the 10 channels that have managed to earn the most from their Internet aspirations. The minimum to make the list? $2.5 million in pretax earnings in the year ending June 1, 2015....
There is a cartoon from Tom Fishburne of Marketoonist where a young child says to her father at bedtime: “Daddy, instead of a story, can you read me some branded content?” Even though the cartoon was penned in 2013, the message still resonates. Anyone reading this will know content marketing can be a jewel in a campaign’s crown, but if it’s too obviously ‘branded content’, consumers will spot it a mile off and tune out much like they do with regular advertising.
By throwing another platform into the equation, such as video, it’s simply not good enough to assume the platform you’re using is the differentiator, and just repeat the same content. “The video media landscape is more sophisticated than ever, with Facebook, Twitter, Instagram and Vine revolutionising rich content discovery,” a paper from Cedar Consult argues. “The time has come for branded video to raise its game....”
Public service advertising doesn't often go viral (indeed, PSAs rarely appear on Google and Adweek's monthly leaderboard of the most-watched ads on YouTube). But the Ad Council knocked it out of the park last month—notching almost 50 million views (it has since topped that) for the R/GA-produced "Love Has No Labels" spot.
Samsung, which often dominates the leaderboard, placed another two spots in March, battling Durex's "#Connect" ad for the No. 2 slot.
Elsewhere, Geico's unskippable pre-roll ads proved to be just that, as the family-dinner ad got more than 5 million views. And YouTube itself placed two spots on the March list, for one of its #DearMe spots and for YouTube Music Awards welcome video.
See all 10 spots below....
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.
...Jarre gets paid to do all this, something that would, naturally, be a dream job for any kid with a smartphone. MTV enlisted him for its marquee event to share these videos on his Vine account, which boasts an impressive 7.2 million followers. The going rate for one of his Vines is $25,000. He pulls down $35,000 for sending a single Snapchat message.
Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent....
For video to be truly social we need to think about the technology in a new way.
...Video is exploding on the web today. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web. So it becomes logical to ask, as Will Overstreet does in a recent post, “how do we make video more social?’
But if we are to ever achieve a truly social web video practice, technology designers will have to deal with the deeper contradiction in meanings between “social web” and “video.”
In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. He asks how we can make video live up to the same expectations and thus make the user experience more seamless. These are valid questions. I want to crack open the problem by using an analogy: video is “liquid” and social media is “solid.”.…
Why don't more businesses use pictures or videos to explain their products when they can make things so much easier to understand?
I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right?
But wow, what a pleasant surprise, the Nespresso manual was...you guessed it...made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They've also got a great section right on their website called, "You have just bought a Nespresso machine", with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It's super visual as well....
|
I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.
We love the messaging on this image. Hmmm. Something to consider!