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Video content reach is at an all-time high, but brands still don't generate more than 1,000 views. Where has all the creativity gone?
...With Americans clicking on and watching more videos than ever, brands must set their campaigns apart from the competition, which Pixability, a YouTube-certified marketing company, found is easier said than done. The agency noted that more than 50 percent of 200,000 business videos across 1,270 YouTube Channels have fewer than 1,000 views. Because the aggregate production value totals more than $4.3 billion, it’s clear companies aren’t seeing the content ROI they hoped for during production....
It is interesting, isn't it? Tons of brands, but blah video content. Now that Instagram Video is finally taking off, I'm curious to see who'll cut through the blahdom. Personally, I thought the #jobsmovie did a great job, and I love that #comicon had an instagram video scavenger hunt! I think Instagram will change the way videos are branded, and that will help ROI through content.