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Scoop.it!
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print. 
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Scoop.it!
Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing makes up for 15% of all advertising spending in the world....
Jeff Domansky's insight:
Here's where the industry is going...
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Scoop.it!
The age of innocence is over. Social media is moving from adolescence to post pubescent adulthood. What are the social media marketing trends in 2014? ... It means many things and will impact at various levels and intensity across business, marketing and publishing. It will affect your planning, how you resource and even your corporate culture.The game is still changing and you will need to continue or even start to adapt and evolve. The old analog paradigms of print and mass media marketing and publishing are being pushed and pummelled. They are being held more accountable and measurable. Social media maturity means implementing processes and platforms. Boring at times but efficient.So what are the emerging social media marketing trends in 2014?...
Jeff Domansky's insight:
Jeff Bullas shares 10 valuable trends for social marketing in 2014. Numbers 8, 9 and 10 are especially noteworthy. I'd add one more important trend -- BIG DATA. It's becoming an invaluable tool for every organization and if used properly can deliver a big competitive advantage. But it comes at a price with the surrender of personal data, unknowingly. Recommended reading for marketing and PR pros. 9/10
Chris Bantock's curator insight,
January 7, 2014 4:15 AM
Some insightful predictions for 2014 from the wonderful Jeff Bullas |
Interesting trend and very useful examples of interactive print.