Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Charlene Li argues that being active on social media is different for leaders, and requires a special set of skills."It's one thing for your organization to be tweeting and making videos and sharing content, and it's quite a different thing for you as a leader to go out there."One of the challenges, she says, is that leadership is an art--everyone does it differently. This makes it hard to create a single blueprint for exercising leadership through social channels....
Jeff Domansky's insight:
One of the most influential women in technology argues that being active on social media is different for leaders, and requires a special set of skills.
No comment yet.
Sign up to comment
|
Scoop.it!
Consumers value opinions that are expressed directly to them by people over advertising messages delivered by companies. According to a study by McKinsey, this value is so strong that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. This is true across all industries, but the influence of other consumers is greatest when: - consumers are buying a product for the first time, - and when they are considering an expensive product. The same study also showed that consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, even when it is marketing-induced....
Jeff Domansky's insight:
Here's a really useful blueprint for effective influencer marketing. Recommended reading. 10/10
GulfToBayWeb's curator insight,
February 27, 2015 9:22 AM
A great blue print for productive and effective influencer marketing 
judyhaar's curator insight,
February 27, 2015 11:32 AM
How important is word of mouth, very. #marketing |
