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Alright Jim/Jane, you have five minutes. Don’t waste my time…
”*GULP* If put on the spot, could you impress someone with your social media campaign idea? While they may sympathize with the benefits of creative flair and imaginative campaigns, CMOs still have a board to satisfy who are demanding record-breaking results… and they were demanding them yesterday. You need to speak their language and present a campaign idea that will tick all the boxes.
The precise way you go about pitching an idea to your CMO, or other higher-up, will depend on both the company and your position within it. Keeping these key points in your head will give you a fighting chance of getting the green light for your golden idea....
Social marketing basics: Spending weeks crafting a genius, groundbreaking social media strategy to pitch to your CMO can be a tough process, so why ruin it at the final hurdle?