Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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Three ways to tell your brand's story with social media | Ologie

Three ways to tell your brand's story with social media | Ologie | Public Relations & Social Marketing Insight | Scoop.it
From ologie.com - July 18, 2014 2:25 AM

We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story.


No matter what medium you use, a good story is authentic and creative, provokes an emotional connection, takes people on a journey, and inspires action. But with social media, it’s also important to know what will prompt people to share your story with their social networks. It usually boils down to one or more of the following reasons:

-  Bringing valuable or entertaining content to othersDefining ourselves to others

-  Growing relationships

-  Spreading the word about causes or brands we care about.


If you have a worthwhile story that people will want to share, then you have the foundation in place. You now need to make it come alive in social media. Here are three ways to do it....

Jeff Domansky's insight:

Three ways to tell your brand's story effectively social media.

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LocalMark's curator insight, July 18, 2014 9:15 AM

We couldn't have said it better ourselves: share your brand's story. 
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Sell Your Brand through Storytelling | Social Media Today

Sell Your Brand through Storytelling | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - March 19, 2013 9:15 AM

...So the question is: Why is a story so important to your personal branding strategy? First of all, it sets your brand apart as unique. Every brand has its own story to tell, but yours is the only one of its kind. What drives you? Why did you enter the field that you find yourself in today?

 

You’d be surprised at what details will intrigue the reader and give your audience an idea of what your brand is really about. Perhaps one of the most effective characteristics of a story is that it humanizes your brand. It’s easy to launch a brand, but the story behind it can leave your target audience wondering where it came from.

 

What is your actual purpose? What drives your actions? Was it the right opportunity at the right moment? Now consider how your brand has affected others. How have you impacted the lives of those involved with your brand? Has it always gone smoothly? Are you new at this? What’s your experience prior to the creation of your brand? What is the story behind your personal brand?

 

While the story for your brand might satisfy your present audience, the aspects of your personal brand story can turn you from just a brand into the personification they can truly relate to.... 

Jeff Domansky's insight:

This post offered some nice inspiration for business storytelling. What are you waiting for?

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Rosie Ioane Mulipola's curator insight, March 19, 2013 8:58 PM

This article came across as very interesting to me because i had different thoughts about how people were selling brands, i thought it was through the brands popularity and also through other people having possesing those brands that made people want them too. Be that as it may this article gives a different view of how brands are seen by customers. Story telling of your brand is seen as a branding strategy and with a story to tell it sets your brand apart from other brands. The part that i found most interesting was the bit in the article where it states that one of the most effective characteristics of a story is that it humanizes your brand. Which i believe to be true, people buy brands for all sorts of reasons even the ones that i have stated but with a story behind the brand it leaves your audience or market wondering where the product came from, what is the purpose of the brand, who is behind the brand. As well as that with the many details provided in the story telling of your brand it intrigues your audience and gives them a fair idea of what your brand is all about. This articvle was a very good read.
Ashleigh Davis's comment March 20, 2013 12:50 AM
By setting yourself apart from the rest of the pack, you can give your brand a point of difference. A story supplies consumers with something they can relate to, and a reason to buy into the experience of the brand or product you are selling. I think you're right, by intriguing an audience with a backstory. With the huge amount of choice in regard to any purchase these days, consumers are becoming as investigative as ever about the products they choose to buy and the brands they choose to support.
Ishika Nair's comment, March 20, 2013 5:13 AM
I agree with the comments. A brands purpose is to show features of a story that improves your brand. It is easy to launch but the story behind it captures the audience attention. The detail you give for your brand targerts the audience what your brand excels in.
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