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In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.
This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.
Here are 13 tools you need to learn before going “all in” with your social media strategy...
I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”
There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.
So I’ve gone about trying to figure them all out.
Check out my DIY tips below for putting together each of these strategies.
Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.
I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....
Instead of sacrificing sleep and leisure time, the answer to your growing responsibilities is to be more productive. And that boils down to two major adjustments to your work day: a) minimizing the time spent on tasks; and b) performing those tasks better and more efficiently, so you earn greater results for less time investment.
The following 50 tools are designed to boost your productivity on everything from contact management to social media analytics. But with productivity in mind, remember that while all these tools are helpful to marketers, you should focus on only those that offer real value to your day. After all, an unneeded productivity tool is the antithesis of productive....
In this collection, we are presenting more than 12 useful online signature maker websites for you. These websites will help you in electronic transactions that are increasing day by day because of the increased trend of business transactions on the internet. Electronic signatures have made it easy to approve online contracts without the fear of having original content being imitated as documents.
The listed websites in this collection let you create your own electronic signature easily without requiring any installation. So here is the complete list after the jump. We hope you will find this collection useful. Do let us know what you think about this compilation....
Check out 11 social media management software apps which can help you save some time on social media.
Are you interested in changing the social media management software app that you use?
There are literally hundreds of social media management tools available in the marketplace and it’s difficult to choose which one would be the most suitable. So we have picked out 11 of the very best for you to consider...
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.
Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right? Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)....
As a marketing expert, you’re in the know about certain topics; you know Google+ is the secret ingredient to any marketing campaign (not convinced? Click here), you know Facebook numbers are declining and users are moving to other favorite platforms, and that Richard Sherman is the Miley Cyrus of the NFL.But do you know you’re missing out on some handy apps to make your work and personal life a little bit easier? Check out these seven must-need apps. You can thank us later....
Social media is critical to your business. You can't do without it, but it can also be a time suck. Learn how to use it effectively for your business goals.
Random dabbling with social media content won’t get you anything. You’d, at best, need a performance-based approach to social media marketing, as Jon Wade at Clickz.com points out.How do you get the best of social media without spending too much time, an arm, and a leg? What rules should you set-aside for yourself before venturing out with your social media accounts? Here are a few tips for you...
One of the big themes of my Top New Social Media Tools from 2011 was the maturation of social networks like Google+, Instagram, and Pinterest as well as the trend of automation to auto-creation. As popular social networks continue to mature, gone are the days in which we post something and hope that it “sticks” or becomes viral. We can now take calculated risks and posting and sharing has become more intelligent and efficient.
2012’s social media theme centers around metrics, analytics, and tools that are helping us create deeper connections with consumers. Content is the underlying current that many are trying to navigate more successfully using the below list as their support team...
Social Media Tools: Here are three tools to better manage your online comments and conversations, Facebook and Pinterest marketing. Are you looking for powerful tools to manage your social media efforts? How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions? Social relationship management is about managing these relationships. And you need the right tools to help. In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.... [Ian Cleary offers really helpful tps for managing your social media channels. ~ Jeff]
Here are some of the latest free online tools for accounting, social sharing, online portfolios, collaboration and content management. [A couple of new ones suggested by Kim Phillips - JD]
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Whether you’re using social media to build awareness for your business, to drive leads to your sales force or anything else in between, it’s important to be familiar with all of the social media platforms at your disposal.
With that in mind, below is a list of the top 52 social media platforms. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Buffer, Hootsuite, etc.).
Ready? Here goes....
As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes.
So, how to measure ROI and how to enhance it?
The latter will surely depend on your own creativity and skills but before that you need to get a clearer picture through analytics. Google analytics is of course a good free tool used by everyone. Even Facebook and Twitter offer their own analytics nowadays. It can tell you the amount of traffic generated by your social channels. But for better planning you will need to know more.
So, here are a few additional tools to measure your social ROI and enhance the same. Most of them have free to use features with some advanced paid options....
We are always interested to see which of our posts resonate with you. Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares. So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.
Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014. Are your favorite RazorSocial posts on this list? There has been over 20,000 shares in total from these posts!
Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets.
There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can.In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks....
I've been on the hunt for the best Chrome setup for my content marketing role. No longer do I care about the optimal configurations for my desktop, I want to know how I can make the most of the app where I spend 98 percent of my workday: my web browser.
The following tutorial shares the Chrome settings, features and extensions that I've come to rely on as a marketer at one time or another. It will teach you not only how to begin to make the most of Chrome itself, but introduce you to more than a two-dozen add-ons that will add efficiency to your everyday marketing efforts....
Here are 14 Tools Every Entrepreneur Needs for Managing Social Media VISUALLY'S GOOGLE ANALYTICS REPORT What is it: an app that creates a custom infographic of your website’s activity and performance....
In my time, I’ve tried and tested numerous social media marketing listening and monitoring apps, and these are my unbiased opinions of which ones work best. We’ve already got a list of ten social media monitoring tools, but here are three more that deserve a place on that list! So here we go: three social media monitoring and listening apps to make your social media marketing campaign a success!...
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
...Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.
That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!...
Discover the tools social media pros are using today and get more out of your social media marketing.
Are you looking for social media tools to get more out of your marketing?Are you wondering what tools marketing pros are using successfully?
We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing....
January is normally the time where we look back on the last twelve months and decide what we want to improve. Cue promises that we’ll go to the gym more often, quit smoking, learn a new skill or language and so on. However, not only is it difficult to keep up any new changes, but the chances of you reverting back to your old habits increases with every new promise you take on. Therefore, whether it’s for yourself or for your business, a clear plan of action is required if you want to make these changes a reality. It doesn’t matter how ambitious or modest your ambitions are, so long as they’re important to you, that’s what matters. While it can be difficult to get started, all big aims start with small steps so keep these in mind when you’re putting your plan together....
Review 13 examples of brands using LinkedIn company page features effectively. ...We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential? Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use....
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Neil Patel shares 13 essential social media tools for your social marketing toolkit.