Social Media Benchmarking: What to Measure | Public Relations & Social Marketing Insight | Scoop.it

A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment.


Social Media KPI (Key Performance Indicators)


There are three key performance indicators every social marketer should constantly be striving to measure and meet: conversion rate, engagement rate and audience reach. All three metrics influence one other....