Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scoopit Cool Content Curation Report | Atlantic BT

Scoopit Cool Content Curation Report | Atlantic BT | Public Relations & Social Marketing Insight | Scoop.it
From www.atlanticbt.com - January 8, 2013 3:00 PM
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.

 

Scoop.it’s analytics are excellent though manual (unless I missed the export to Excel option, which is very possible). After a little over a year of Scooping content, I wanted to answer three questions:

What type of content generated the most views?

What keyword triggers formed the most successful headlines?

What is the value of cherished Internet marketing notions?


* The move to a more visual web as expressed in a sea of infographics.
* Have we reached a point of diminishing returns on infographics?
*  Is storytelling as hot as it seems?
* What about Social, Local and Mobile: Are they as hot as they seem?...

Jeff Domansky's insight:

Marty Smith's analysis will provide guidelines and spark new content marketing ideas.

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ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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The Social Customer Service Conflict [INFOGRAPHIC] | AllTwitter

The Social Customer Service Conflict [INFOGRAPHIC] | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - October 16, 2012 11:23 PM
The Social Customer Service Conflict [INFOGRAPHIC]...

 

Did you know that almost three-quarters (71.2 percent) of companies are now using social media for customer support, and that 87.5 percent have seen a positive impact from these channels?

 

However, while enthusiasm runs high, brands still aren’t putting the necessary resources into place – less than one-quarter (22.4 percent) allocate more than $50,000 per year to social customer support.

 

This infographic takes a closer look at the social customer service conflict....

 

[The proof is there, the desire and commitment aren't... yet! ~ Jeff]

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B2B Versus B2C Content Marketing [Research] | Heidi Cohen

B2B Versus B2C Content Marketing [Research] | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - December 4, 2012 10:10 PM
Fueling social media growth and search optimization, content marketing is on a growth trajectory.

 

Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out:

“Content marketing isn’t B2C or B2B, it’s P2P.”

 

Take a look at some of the significant elements of content marketing strategies B2B and B2C marketers use and you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people.

 

5 Points of content marketing comparison
Here are five salient points that emerged from the results of the 2013 Content Marketing Benchmarks, Budgets and Trends by Content Marketing Institute and MarketingProfs...

 

[Must-read for marketers, content anmd PR pros ~ Jeff]

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