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Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it's Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users.
Tumblr's active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by TechCrunch on Tuesday. Meanwhile, Facebook's active users grew by just 2%.
Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they've actually used the site with some regularity. Earlier this year when GWI released numbers, Instagram was on top but has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+....
I find it surprising that Facebook and Instagram are not at the top of growing platforms. However, these platforms can easily be measured so I trust their results.
We are all very familiar with Facebook and Twitter, however, two unexpected social media platform are on the rise. Tumblr and Instagram are now the fastest growing social media platforms, why? because the use visuals and audio to engage their audiences.
This article shows which social media platforms that company's should be keeping an eye on and possibly consider when releasing their content on social media. Company's should be updating their social media techniques which in return help them with their brand story telling.
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