Public Relations & Social Marketing Insight

Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author.

You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring your own. Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success. There is no scenario under which thousands of social-media followers is not a good thing, so here are 10 social-media tips for authors of any kind....

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.

Now, with so many tools cluttering the space, it’s an ordeal to decide what might work for you. If you’re just starting out in social media and looking for something to make running and measuring your campaigns a bit easier, here are a few of the most widely used and effective social media management and analytics tools available...