Public Relations & Social Marketing Insight
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70 percent of online shopping to happen over smartphones: Study

70 percent of online shopping to happen over smartphones: Study | Public Relations & Social Marketing Insight | Scoop.it
From m.bgr.in - January 21, 2014 3:13 AM

About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed.


The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones.


The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind....

Jeff Domansky's insight:

Need any more evidence of the importance of a mobile marketing strategy?

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t1solarsystem's curator insight, January 21, 2014 4:44 AM
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Google Is Learning How Smartphones Impact In-Store Shopping

Google Is Learning How Smartphones Impact In-Store Shopping | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcolabs.com - June 4, 2013 1:43 AM

...Smartphones allow us to answer our own product questions about options, specs and, of course, price while we’re out shopping. And Google is trying to figure out what that means for marketing and purchase decisions. Seventy-nine percent of smartphone owners are what Google calls “smartphone shoppers,” meaning that they use their smartphones at least once a month in stores. That’s a lot of people.

 

If there are 130 million smartphone users in the U.S., then about 111 million Americans use their smartphones to prepare for shopping or to look things up while there. It’s not surprising that Google wants to get in all those heads and see what’s going on. There’s money there!... The most surprising finding was probably that people who consistently use their smartphones as part of their shopping spend 25% more than people who only use their smartphones for shopping occasionally....

Jeff Domansky's insight:

Some surprising results from this consumer research study. Valuable to know that frequent smartphone "shoppers" spend 25% more than average but the trick is to find the ways to reach and convert these uber-shoppers.

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