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Scoop.it!
Not to sound like a sleazy used-car salesman or an obnoxious motivational speaker, but there’s definitely a recipe for crushing it with your keywords. During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience. Here’s how to do it step by step.... 
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Scoop.it!
What you should spend most your time on when working on your web marketing strategy based on average return on investment (ROI). Hint: It's NOT Social Media... So how do you decide which web marketing strategy to work on to attain the most fruitful retail website possible? The sexy new trend is social media marketing, so that means you should do that, right? WRONG! In this eMarketer article (and the graph above), the complicated decision of “what do I do?” is made easy and backed by real data.It’s crystal clear. You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)! You definitely want a piece of that pie. Here’s how…
Jeff Domansky's insight:
This was a really practical discussion of the importance of "search" in your marketing strategies. SEO still matters, but the tools and approach differ with each enhancement by Google and other search engines.
Laura Brown's comment,
July 31, 2013 9:27 AM
Try unmarketing instead. SEO is a dying breed as Google keeps updating and innovating to weed out sites which focus on SEO instead of real actual people (RAP).
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Page one, position one. It’s the ultimate goal of every SEO marketer. Neil Patel offers a blueprint to help you get to page one on Google.