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Curated by Jeff Domansky
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How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%

How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930% | Public Relations & Social Marketing Insight | Scoop.it
From hbr.org - June 19, 2017 10:59 AM

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough.


Jacobi went for a long walk in Riverside Park and happened to bump into Or Shani, CEO of an AI firm, Adgorithms. After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns.


Jacobi decided he’d give Albert a one-weekend audition.That weekend Jacobi sold 15 motorcycles. It was almost twice his all-time summer weekend sales record of eight....

Jeff Domansky's insight:

How AI and predictive analytics led to more revenue and more jobs.

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What can predictive analytics REALLY do? Three case studies in seeing the future

What can predictive analytics REALLY do? Three case studies in seeing the future | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - March 29, 2016 2:11 AM

If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further.


And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not ready for it, then keep reading: odds are pretty good these days that the benefits of predictive analytics are within your reach.


In this article, I’ll share three cases outlining ways to use your data to predict value and take your marketing initiatives to another level....

Jeff Domansky's insight:

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level.

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Analytics's curator insight, April 1, 2016 3:15 AM

If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further. And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not ready for it, then keep reading: odds are pretty good these days that the benefits of predictive analytics are within your reach. In this article, I’ll share three cases outlining ways to use your data to predict value and take your marketing initiatives to another level....
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