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If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further.
And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not ready for it, then keep reading: odds are pretty good these days that the benefits of predictive analytics are within your reach.
In this article, I’ll share three cases outlining ways to use your data to predict value and take your marketing initiatives to another level....
If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further. And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not ready for it, then keep reading: odds are pretty good these days that the benefits of predictive analytics are within your reach. In this article, I’ll share three cases outlining ways to use your data to predict value and take your marketing initiatives to another level....